Lundberg, Johan; Lundberg, Sofia - Institutionen för Nationalekonomi, Umeå Universitet - 2010
From economic theory, it is known that consumer loyalty schemes can have lock-in effects resulting in entry barriers … and higher prices. This paper concerns consumer loyalty schemes where the main issue is to test the hypothesis that … loyalty scheme membership affects the choice of food retailer. This choice is modeled as a random utility maximization problem …