Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8
digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …, attachment and loyalty. Brand authenticity and attachment were found to partially mediate the digital brand experiences and brand … loyalty. Practical implications: Brand authenticity can be understood as an important key to a brand's social media presence …