Boubker, Omar; Aatar, Abdellah - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-18
Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve … and emotional brand attachment on brand loyalty. For this purpose, we adopted the partial least squares structural … emotional brand attachment. This study suggests marketing solutions facilitating consumer brand loyalty policy, especially in …