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Loyalitätsprogramme im digitalen Wandel : eine empirische Analyse zu Mobile
Loyalty
Apps aus Konsumentensicht
Chhen, Jessica
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2020
Persistent link: https://www.econbiz.de/10012119120
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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
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2017
Persistent link: https://www.econbiz.de/10011662317
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