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Search: subject:"Loyalty Program"
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Subject
All
Loyalty program
964
Kundenbindungsprogramm
955
Consumer behaviour
540
Konsumentenverhalten
538
Beziehungsmarketing
527
Relationship marketing
525
Einzelhandel
159
Retail trade
156
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
106
Theorie
102
Theory
102
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
70
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Online availability
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Undetermined
348
Free
171
CC license
8
Type of publication
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Article
726
Book / Working Paper
285
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1
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Article in journal
593
Aufsatz in Zeitschrift
593
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101
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101
Graue Literatur
59
Non-commercial literature
59
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56
Arbeitspapier
39
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39
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36
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15
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15
research-article
10
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8
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8
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7
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7
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7
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7
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4
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3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
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1
Fallstudiensammlung
1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
816
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
Danaher, Peter J.
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
964
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
Showing
111
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120
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111
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
112
Which
loyalty
program
do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
Saved in:
113
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
114
Post-promotion redemption, exposure, and spillover effects of electronic coupons : an empirical analysis
Zhang, Xingyue Luna
;
Yao, Yuliang
;
Zhang, Jiantong
; …
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 603-617
Persistent link: https://www.econbiz.de/10014266083
Saved in:
115
Customer retention using loyalty cards program
Thomas, Nyagarama Omboga
;
Sapna Singh
;
Gangwar, Mohit
- In:
International journal of business innovation and …
30
(
2023
)
2
,
pp. 200-217
Persistent link: https://www.econbiz.de/10014293944
Saved in:
116
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
117
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
118
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
119
Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology
Treiblmaier, Horst
;
Petrozhitskaya, Elena
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014287548
Saved in:
120
Cross-reward effects in a coalition
loyalty
program
: the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
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