Search Results - subject:"Loyalty Program"

Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation

Stourm, Valeria; Bradlow, Eric T. - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 276-293

Persistent link: https://www.econbiz.de/10014316575

Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?

Guo, Liang - In: Marketing science 42 (2023) 3, pp. 614-633

Persistent link: https://www.econbiz.de/10014317449

Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping

Liu, Xiao - In: Marketing science 42 (2023) 4, pp. 637-658

Persistent link: https://www.econbiz.de/10014317636

Consumer loyalty programs and retail prices : evidence from gasoline markets

Rossi, Federico; Chintagunta, Pradeep K. - In: Marketing science 42 (2023) 4, pp. 794-818

Persistent link: https://www.econbiz.de/10014317643

Does status demotion in hierarchical loyalty programs foster relationship fading?

Banik, Shanta; Rabbanee, Fazlul K. - In: The journal of services marketing 37 (2023) 8, pp. 1087-1102

Persistent link: https://www.econbiz.de/10014333597

Designing for loyalty programme effectiveness in the financial services industry

Fourie, Sonja; Goldman, Michael; McCall, Michael - In: Journal of financial services marketing 28 (2023) 3, pp. 502-525

Persistent link: https://www.econbiz.de/10014336232

Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level

Son, Yoonseock; Oh, Wonseok - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1301-1327

Persistent link: https://www.econbiz.de/10014582583

Value preferences for rewards and loyalty programs of South African financial institutions

Coetzee, Johan; Raubenheimer, Louis - In: International journal of economics and business … 26 (2023) 4, pp. 530-556

Persistent link: https://www.econbiz.de/10015063234

Exploring the effects of status demotion in hierarchical loyalty programs

Banik, Shanta - In: Journal of strategic marketing 31 (2023) 5, pp. 1087-1106

Persistent link: https://www.econbiz.de/10014305081

Refocusing Loyalty Programs in the Era of Big Data : A Societal Lens Paradigm

Stourm, Valeria; Neslin, Scott; Bradlow, Eric; … - 2020

Big data and technological change have enabled loyalty programs to become more prevalent and complex. How these developments influence society has been overlooked, both in academic research and in practice. We argue why this issue is important and propose a framework to refocus loyalty programs...

Persistent link: https://www.econbiz.de/10014031894