Search Results - subject:"Loyalty Program"

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Gopalakrishnan, Arun - 2020

We study the impact of launching a non-tiered customer loyalty program on consumers' spending per visit, frequency of … non-tiered loyalty programs. Most of the impact of the loyalty program comes through attrition: We show that the program … reductions in attrition rates after joining the program. The impact of the loyalty program on spending per visit is negligible …

Persistent link: https://www.econbiz.de/10012855594

The Joint Impact of Revenue-based Loyalty Program and Promotions on Consumer Purchase Behavior

Liu, Jia; Ansari, Asim; Lee, Leonard - 2020

We empirically investigate consumer dynamics within a revenue-based loyalty program in which members are rewarded based … promotion sensitivity. Our research provides important implications for firms about loyalty program design and personalized …

Persistent link: https://www.econbiz.de/10014091907

I earn it, but they just get it : loyalty program customer reactions to unearned preferential treatment in the social servicescape

Kim, Youngsun Sean; Baker, Melissa A. - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 84-97

Persistent link: https://www.econbiz.de/10012158194

The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation

Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111

Persistent link: https://www.econbiz.de/10012289263

Identification of Dynamic Models of Rewards Programme

Ching, Andrew - 2019

'Frequent-buyer' type of rewards program is a commonly used marketing tool for companies to compete for market shares. It also provides an unique environment for studying consumer's forward-looking behavior. The consumer's problem on accumulating reward points can be formulated as a stationary...

Persistent link: https://www.econbiz.de/10012904230

Aspects regarding the possibility of increasing the performance of the organization by motivating human resources (HR)

Lupoae, Oana Diana; Radu, Riana Iren; Pripoaie, Rodica - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 3, pp. 22-27

Persistent link: https://www.econbiz.de/10012285694

The Influence of Coupon Duration on Consumers’ Redemption Behavior and Brand Profitability

Zhang, Zelin; Ma, Minghui; Leszczyc, Peter T. L. Popkowski - 2019

This research proposes an analytical model of the joint optimization of coupon face value and duration together with the product price, and determines the impact of coupon design on consumers’ redemption behavior. A model of rational forward-looking consumers’ redemption behavior is derived...

Persistent link: https://www.econbiz.de/10014032685

Analysis of key indicators that affect the expected benefit of customers when using loyalty cards

Končar, Jelena; Marić, Radenko; Vukmirović, Goran - In: Journal of business economics and management 20 (2019) 5, pp. 821-840

The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect expectations while using loyalty cards, the following...

Persistent link: https://www.econbiz.de/10012175852

Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty

Alreddy, Santosh Kumar; Siriguppi, Dwarakanath; Menon, … - In: Theoretical economics letters 9 (2019) 6, pp. 2110-2125

Persistent link: https://www.econbiz.de/10012241380

The fun and function of uncertainty : uncertain incentives reinforce repetition decisions

Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10012033926