Search Results - subject:"Loyalty Program"

Narrow search

Does status demotion in hierarchical loyalty programs foster relationship fading?

Banik, Shanta; Rabbanee, Fazlul K. - In: The journal of services marketing 37 (2023) 8, pp. 1087-1102

Persistent link: https://www.econbiz.de/10014333597

Designing for loyalty programme effectiveness in the financial services industry

Fourie, Sonja; Goldman, Michael; McCall, Michael - In: Journal of financial services marketing 28 (2023) 3, pp. 502-525

Persistent link: https://www.econbiz.de/10014336232

The theory-practice research gains from big data : evidence from hospitality loyalty programs

Rita, Paulo; Tiago, Maria Teresa Borges; Caetano, Joana - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4486-4501

Persistent link: https://www.econbiz.de/10014430130

Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention

Zhou, Yanju; Lu, Cuilian; Yu Yi - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2122-2144

Persistent link: https://www.econbiz.de/10014430210

The effects of constrained mobile coupons in the mobile channel

Zhang, Hongchao; Yu, Yu; Qin, Yinggao - In: Journal of retailing and consumer services 75 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014373389

A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement

Zhang, Jun; Wang, Jingwen - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 908-919

Persistent link: https://www.econbiz.de/10014285918

Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology

Treiblmaier, Horst; Petrozhitskaya, Elena - In: Journal of business research : JBR 159 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014287548

Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation

Stourm, Valeria; Bradlow, Eric T. - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 276-293

Persistent link: https://www.econbiz.de/10014316575

Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?

Guo, Liang - In: Marketing science 42 (2023) 3, pp. 614-633

Persistent link: https://www.econbiz.de/10014317449

Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping

Liu, Xiao - In: Marketing science 42 (2023) 4, pp. 637-658

Persistent link: https://www.econbiz.de/10014317636

A service of the

zbw