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  • Search: subject:"Loyalty Program"
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Year of publication
Subject
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Loyalty program 1,011 Kundenbindungsprogramm 1,002 Consumer behaviour 573 Konsumentenverhalten 571 Beziehungsmarketing 557 Relationship marketing 555 Einzelhandel 166 Retail trade 163 Sales promotion 127 Verkaufsförderung 127 Kundenbindung 112 Theorie 108 Theory 108 Rabatt 103 Rebate 99 Deutschland 93 Customer satisfaction 88 Kundenzufriedenheit 87 Germany 85 Customer retention 75 Loyalty programs 66 USA 62 United States 62 Marketing management 50 Marketingmanagement 50 Preismanagement 49 Pricing strategy 49 Lebensmitteleinzelhandel 48 Online retailing 47 Online-Handel 47 Food retailing 46 Dienstleistungsqualität 43 Hotel industry 43 Hotellerie 43 Service quality 43 Kundenkarte 42 Mobile communications 40 Mobilkommunikation 40 loyalty program 37 Internet marketing 36
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Online availability
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Undetermined 383 Free 184 CC license 12 Digitizable 1
Type of publication
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Article 771 Book / Working Paper 289 Other 1
Type of publication (narrower categories)
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Article in journal 626 Aufsatz in Zeitschrift 626 Aufsatz im Buch 101 Book section 101 Graue Literatur 62 Non-commercial literature 62 Hochschulschrift 56 Arbeitspapier 42 Working Paper 42 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Article 3 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
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Language
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English 864 German 172 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
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Author
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Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Pandey, Neeraj 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Caminal, Ramón 6 Li, Zonghuo 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Park, Young-Hoon 5 Ranzinger, Alexandra 5 Sun, Yacheng 5 Venkatesan, Rajkumar 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4
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Institution
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National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
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Published in...
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Journal of retailing and consumer services 45 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 13 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Journal of marketing 9 Marketing science 9 The service industries journal 9 International journal of contemporary hospitality management 8 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 Asia Pacific journal of marketing and logistics 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Psychology & marketing 6 International Journal of Research in Business and Social Science : IJRBS 5 International journal of retail and distribution management 5 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 Marketing intelligence & planning 5 NBER Working Paper 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5
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Source
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ECONIS (ZBW) 1,011 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 3
Showing 11 - 20 of 1,061
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Coupon redemption in food and beverage businesses : situational effects of in-vehicle scenarios
Chen, Yong; Bianchi, Giuliano - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 7, pp. 1212-1226
Persistent link: https://www.econbiz.de/10015595790
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Influence of personalisation on mobile loyalty programme confirmation among retail consumers in South African townships
Mahlangu, Eva Nkgome - In: Economic review : journal of economics & business 23 (2025) 1, pp. 41-56
This study investigated the influence of personalisation benefits on the confirmation of mobile loyalty programmes among retail consumers in South African township markets. A quantitative research design was employed using an online self-administered survey. Data were collected from 516 black...
Persistent link: https://www.econbiz.de/10015639877
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Reward point accumulation behaviour of credit card users in Pune city
John, Shilly - In: International journal of applied behavioral economics : … 11 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014276910
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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
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The BORIS experience : evaluating omnichannel returns and repurchase intention
Hao, Jianliang; Richey, Robert Glenn <Jr.>; Morgan, Tyler R. - In: International journal of physical distribution and … 54 (2024) 11, pp. 44-81
Persistent link: https://www.econbiz.de/10015198510
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Factors affecting mobile coupon acceptance through smartphone app
Ahmed, K. A. Asraar; Damodharan, V. S.; Kumaraperumal, S. - In: International journal of business information systems : … 46 (2024) 1, pp. 140-164
Persistent link: https://www.econbiz.de/10015061828
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Exploring the importance of building strong customer relationships
Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
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Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company
Nishio, Kazuki; Hoshino, Takahiro - In: Journal of retailing and consumer services 81 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015116829
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Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing
Rose, Natalie; Dolega, Les; Rowe, Francisco - In: The international review of retail, distribution and … 34 (2024) 5, pp. 571-592
Persistent link: https://www.econbiz.de/10015193839
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Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector
Baik, Jeeyun Sophia; Famularo, Jordan - In: Telecommunications policy : the international journal … 48 (2024) 7, pp. 1-18
Persistent link: https://www.econbiz.de/10015069672
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