Search Results - subject:"Loyalty Program"

Strategic Consumers, Revenue Management, and the Design of Loyalty Programs

Chun, So Yeon - 2018

We study the interaction between the design of a premium-status loyalty program, revenue management, and strategic … loyalty program decisions. We then incorporate such demand into the firm's pricing and loyalty program design problem and … compare different loyalty program designs. We identify the conditions under which, by coordinating pricing and loyalty …

Persistent link: https://www.econbiz.de/10012937270

Coalition loyalty program not working? Perhaps you’re doing it wrong

Gardet, Pedro M.; Lattin, James M. - 2018

which each of two firms competing in one market may form a coalition loyalty program with one of two firms in a different …

Persistent link: https://www.econbiz.de/10011979934

Analysis of personal data-sharing consent factors, with focus on loyalty programs in the Czech Republic

Formanek, Tomas; Tahal, Radek - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 19 (2018), pp. 70-79

who voluntarily share their personal data with good-faith corporate entities. Loyalty program operators serve as a common …

Persistent link: https://www.econbiz.de/10012019045

The Costs of Loyalty. On Loyalty Rewards and Consumer Welfare

Vásquez Duque, Omar - 2018

Persistent link: https://www.econbiz.de/10012932384

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Jia, He (Michael); Yang, Sha; Lu, Xianghua; Park, C. Whan - 2018

Commonly, a coupon can be applied to one of several vertically differentiated products sold at different prices within the same product line of a brand. With such a product-line coupon, consumers need to decide on the specific product to buy, resulting in different levels of consumer spending....

Persistent link: https://www.econbiz.de/10014033578

Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs

Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651

Persistent link: https://www.econbiz.de/10011970126

Consumer psychological reactance to coalition loyalty program : price-consciousness as a moderator

Chang, Hsin Hsin; Wong, Kit Hong - In: Service business 12 (2018) 2, pp. 379-402

Persistent link: https://www.econbiz.de/10011915080

Private brand: differentiating concept and source of stimulation of the Romanian retail trade

Anghel, Ion; Hristea, Anca Maria - In: Theoretical and applied economics : GAER review 25 (2018) 3/616, pp. 5-24

Persistent link: https://www.econbiz.de/10012155509

Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs

Yoo, Michelle; Berezan, Orie; Krishen, Anjala S. - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1058-1070

Persistent link: https://www.econbiz.de/10011941838

Do customer loyalty programs really work in airlines business? : a study on Air Berlin

Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10012145709