EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Loyalty Program"
Narrow search

Narrow search

Year of publication
Subject
All
Loyalty program 965 Kundenbindungsprogramm 956 Consumer behaviour 541 Konsumentenverhalten 539 Beziehungsmarketing 527 Relationship marketing 525 Einzelhandel 159 Retail trade 156 Sales promotion 115 Verkaufsförderung 115 Kundenbindung 106 Theorie 103 Theory 103 Rabatt 98 Rebate 94 Deutschland 92 Germany 84 Customer satisfaction 82 Kundenzufriedenheit 81 Customer retention 70 Loyalty programs 64 USA 62 United States 62 Marketing management 49 Marketingmanagement 49 Preismanagement 48 Pricing strategy 48 Lebensmitteleinzelhandel 47 Food retailing 45 Online retailing 43 Online-Handel 43 Hotel industry 41 Hotellerie 41 Kundenkarte 41 Dienstleistungsqualität 39 Service quality 39 Mobile communications 37 Mobilkommunikation 37 Experiment 35 Internet marketing 34
more ... less ...
Online availability
All
Undetermined 349 Free 171 CC license 8
Type of publication
All
Article 727 Book / Working Paper 285 Other 1
Type of publication (narrower categories)
All
Article in journal 594 Aufsatz in Zeitschrift 594 Aufsatz im Buch 101 Book section 101 Graue Literatur 59 Non-commercial literature 59 Hochschulschrift 56 Arbeitspapier 39 Working Paper 39 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Article 1 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
more ... less ...
Language
All
English 817 German 171 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
more ... less ...
Author
All
Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Caminal, Ramón 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Pandey, Neeraj 5 Park, Young-Hoon 5 Sun, Yacheng 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4 Chan, Haksin 4 Ching, Andrew 4 Danaher, Peter J. 4
more ... less ...
Institution
All
National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska Institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
more ... less ...
Published in...
All
Journal of retailing and consumer services 44 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Marketing science 9 The service industries journal 9 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of marketing 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 International journal of contemporary hospitality management 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 NBER Working Paper 5 Psychology & marketing 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5 Theoretical economics letters 5 Working paper / National Bureau of Economic Research, Inc. 5 Asia Pacific journal of marketing and logistics 4 Journal of consumer behaviour : an international research review 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4
more ... less ...
Source
All
ECONIS (ZBW) 965 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 1
Showing 231 - 240 of 1,013
Cover Image
Avoiding Tax in South Africa's Retail Industry Via Customer Loyalty Programs
Odendaal, Karen - 2017
The Medium Term Budget Policy Statement presented by the South African Minister of Finance in late 2013, highlighted that government expenditure substantially exceeded revenues collected. In investigating the possible broadening of the South African tax base as well as improving revenue...
Persistent link: https://www.econbiz.de/10012949594
Saved in:
Cover Image
Purposive Loyalty
Gold, Andrew S. - 2017
This paper addresses the question whether acting to advance a corporation's purposes is the same thing as acting in that corporation's best interests. For some, these are equivalent cases of fiduciary loyalty. I will argue that there is a type of loyalty involved when directors advance corporate...
Persistent link: https://www.econbiz.de/10012956567
Saved in:
Cover Image
Loyalty program liabilities and point values
Chun, So Yeon; Iancu, Dan; Trichakis, Nikolaos - 2017
Problem definition.Loyalty programs (LP) introduce a new currency---the points---through which customers transact with firms. Such points represent a promise for future service, and their monetary value thus counts as a liability on the issuing firms' balance sheets. Consequently, adjusting the...
Persistent link: https://www.econbiz.de/10011870182
Saved in:
Cover Image
Das neue MwSt-Sonderregime für Gutscheine
Englisch, Joachim - 2017
Persistent link: https://www.econbiz.de/10011622910
Saved in:
Cover Image
Market positioning using cross-reward effects in a coalition loyalty program
Stourm, Valeria; Bradlow, Eric; Fader, Peter - 2017
While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...
Persistent link: https://www.econbiz.de/10012106127
Saved in:
Cover Image
Self-control in the retailing industry : inducing rejection of loyalty schemes
Foschi, Matteo - 2017 - This version: November 13, 2017
Persistent link: https://www.econbiz.de/10012814225
Saved in:
Cover Image
Greece's Negative Coupon Bond
Triana, Pablo - 2017
The often-badmouthed Greek bailouts have allowed the Hellenic nation to enjoy unprecedentedly sensationally generous funding terms. In particular, Eurozone loans have become, through a glorious combination of very low nominal interest rates and large cash transfers, the equivalent of a negative...
Persistent link: https://www.econbiz.de/10012961023
Saved in:
Cover Image
Das neue MwSt-Sonderregime für Gutscheine
Englisch, Joachim - 2017
Persistent link: https://www.econbiz.de/10015203162
Saved in:
Cover Image
Smart Shopping Carts : How Real-Time Feedback Influences Spending
Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - 2017
While the interest in smart shopping carts is growing, both retailers and consumer groups have concerns about how real-time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments, which robustly...
Persistent link: https://www.econbiz.de/10014155401
Saved in:
Cover Image
Loyalty Program and Word of Mouth in Educational Context : A Test of Moderation
N., Wachyudhi - 2017
The main purpose of this research is to examine the role of loyalty program in moderating the effect of satisfaction on … change instantly if there is a change to the situation. In other words, in this context, the role of the loyalty program is …
Persistent link: https://www.econbiz.de/10012942636
Saved in:
  • First
  • Prev
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...