Search Results - subject:"Loyalty Program"

Wansink, Brian; Seed, Scott - 2017

elements of a brand loyalty program. This information was used to produce a comprehensive summary of the best practices of … questions: • How can the cost effectiveness of a loyalty program be calculated? • What level of loyalty program is appropriate …? • How does a loyalty program influence light and heavy users of a product? • How do different product categories respond to …

Persistent link: https://www.econbiz.de/10014130399

The effect of loyalty program expiration policy on consumer behavior

Breugelmans, Els; Liu-Thompkins, Yuping - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 537-550

Persistent link: https://www.econbiz.de/10011780859

Social influence in the adoption of a B2B loyalty program : the role of elite status members

Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918

Persistent link: https://www.econbiz.de/10011792412

Building brand relationship quality among hotel loyalty program members

Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 458-488

Persistent link: https://www.econbiz.de/10011611273

The impact of instant reward programs and bonus premiums on consumer purchase behavior

Minnema, Alec; Bijmolt, Tammo H. A.; Non, Mariëlle - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 194-211

Persistent link: https://www.econbiz.de/10011671966

Exit strategies of loyalty programs

Rehnen, Lena Marie - In: jbm - Journal of Business Market Management 9 (2016) 1, pp. 564-596

Loyalty programs are a widespread marketing tool whose contribution to a company's economic success is still being questioned. From a marketing relationship perspective, they cannot be terminated easily and their elimination has to be reasoned. This qualitative study examines why companies end...

Persistent link: https://www.econbiz.de/10011582832

CUSTOMER LOYALTY THEORETICAL ASPECTS

IŠORAITĖ, Margarita - 2016

Customer loyalty - is a voluntary user solution for a long time to build relationships with the company. Loyalty is the user's desire for a long time to continue their relationship with a particular company, because loyal customers are those who purchase goods/services of the company from time...

Persistent link: https://www.econbiz.de/10011529230

Redemption Costs, Discount Elasticity and Coupon Design

Chung, Barick - 2016

This paper studies the pricing of a monopolistic seller, who uses a coupon to price discriminate and is faced with a general demand, in the framework of second-degree price discrimination. I extend the pricing rule of the monopolist to the case of price discrimination that, if the marginal cost...

Persistent link: https://www.econbiz.de/10013002634

Accommodating Loyalty

Gold, Andrew S. - 2016

Legal and extra-legal conceptions of loyalty often diverge, most notably in fiduciary law. Some consider this divergence problematic because they see loyalty duties as moral duties, or because they see loyalty as a moral virtue. This chapter raises doubts about a moralistic view of fiduciary...

Persistent link: https://www.econbiz.de/10013002864

Competitive Price Targeting with Smartphone Coupons

Dubé, Jean-Pierre - 2016

To investigate the potential returns of targeted mobile discounts, we design and implement a large-scale field experiment involving two competing movie theaters. In the experiment, we test different forms of targeting based on real-time consumer location and past consumer behavior. A novel...

Persistent link: https://www.econbiz.de/10013002916