Search Results - subject:"Loyalty Program"

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Status demotion in hierarchical loyalty programs : effects of payment source

Ramaseshan, B.; Stein, Alisha; Rabbanee, Fazlul K. - In: The service industries journal 36 (2016) 9/10, pp. 375-395

Persistent link: https://www.econbiz.de/10011579171

Integration of two-phase goal programming to examine the effectiveness of membership model

Safiih, L. Muhamad; Mezral, A. G. Ateq - In: Theoretical economics letters 6 (2016) 5, pp. 868-877

Persistent link: https://www.econbiz.de/10011585771

Are Paid Memberships the New Loyalty? An Empirical Investigation of Paid Loyalty Program on Consumer Purchase Behaviors

Guo, Fangfei - 2020

Paying membership fees in exchange for membership privilege has recently gained popularity in loyalty program design …

Persistent link: https://www.econbiz.de/10012829871

Bonuses and Promotion Tournaments : Theory and Evidence

Ekinci, Emre - 2020

Standard models of promotion tournaments do not distinguish between wages and bonuses and thus cannot explain variation in the use of bonuses. We combine classic and market-based tournament theories to develop a model in which wages and bonuses serve distinctly different roles. We use this model...

Persistent link: https://www.econbiz.de/10012839343

Effort justification for fun activities? : the effect of location-based mobile coupons using games

Kim, Hee Jin; Song, Hayeon - In: Journal of retailing and consumer services 54 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012238343

A cutoff time strategy based on the coupon collector's problem

Lobo, Fernando G.; Bazargani, Mosab; Burke, Edmund K. - In: European journal of operational research : EJOR 286 (2020) 1, pp. 101-114

Persistent link: https://www.econbiz.de/10012239899

What recovery options to offer for loyalty reward program members : Dollars vs. Miles?

Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 87 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012241760

Understanding consumer dynamic decision making under competing loyalty programs

Liu, Jia; Ansari, Asim - In: Journal of marketing research 57 (2020) 3, pp. 422-444

Persistent link: https://www.econbiz.de/10012214142

Should competing firms offer "buy n times, get one free" loyalty programs? : a game-theoretic analysis

Bazargan, Amirhossein; Zolfaghari, Saeed; Karray, Salma - In: Journal of the Operational Research Society 71 (2020) 2, pp. 280-300

Persistent link: https://www.econbiz.de/10012215727

The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program

Yoo, Myongjee; Bai, Billy; Singh, Ashok K. - In: Journal of marketing analytics : JMA 8 (2020) 2, pp. 45-56

Persistent link: https://www.econbiz.de/10012296857

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