Search Results - subject:"Loyalty Program"

When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition

Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho - In: Information systems research : ISR 31 (2020) 3, pp. 835-847

Persistent link: https://www.econbiz.de/10012298128

Loyalty program liabilities and point values

Chun, So Yeon; Iancu, Dan A.; Trichakis, Nikolaos - In: Manufacturing & service operations management : M & SOM 22 (2020) 2, pp. 257-272

Persistent link: https://www.econbiz.de/10012268350

A study on sales promotions using mobile coupons for the Indian quick-service restaurants

Gupta, Sandeep; Wali, O. P. - In: International journal of Indian culture and business … 21 (2020) 1, pp. 5-24

Persistent link: https://www.econbiz.de/10012284756

The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers

Koo, Bonhak; Yu, Jongsik; Han, Heesup - In: International journal of hospitality management 84 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012146199

The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs

Wang, Jiexin; Lalwani, Ashok K. - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 580-596

Persistent link: https://www.econbiz.de/10012152464

The influence of coupon duration on consumers’ redemption behavior and brand profitability

Zhang, Zelin; Ma, Minghui; Leszczyc, Peter T. L. Popkowski - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128

Persistent link: https://www.econbiz.de/10012153635

Having fun while receiving rewards? : exploration of gamification in loyalty programs for consumer loyalty

Hwang, Jiyoung; Choi, Laee - In: Journal of business research : JBR 106 (2020), pp. 365-376

Persistent link: https://www.econbiz.de/10012158381

The development of loyalty programs in the retail sector

Rauf, Muniba; Karjaluoto, Heikki - In: Business intelligence and analytics in small and medium …, (pp. 105-121). 2020

Persistent link: https://www.econbiz.de/10012161800

Loyalitätsprogramme im digitalen Wandel : eine empirische Analyse zu Mobile Loyalty Apps aus Konsumentensicht

Chhen, Jessica - 2020

Persistent link: https://www.econbiz.de/10012119120

Loyalitätsprogramme im digitalen Wandel : eine empirische Analyse zu Mobile Loyalty Apps aus Konsumentensicht

Chhen, Jessica - 2020

Neue Anforderungen und Möglichkeiten für Loyalitätsprogramme als Smartphone-App -- Entwicklung eines Untersuchungsmodells auf Basis der Theory of Planned Behavior unter Berücksichtigung verschiedener Einflussfaktoren -- Ergebnisse der empirischen Untersuchung und Ableitung von Implikationen...

Persistent link: https://www.econbiz.de/10012402608