Search Results - subject:"Loyalty Program"

Effects of the loyalty program on store loyalty: The moderating role of membership duration

Stanković, Jelena A.; Đukić, Suzana - In: Economic Themes 62 (2024) 4, pp. 503-520

is to develop a loyalty program. This study aims to examine the impact of economic and non-economic benefits of the …. The results of the research showed that the economic and non-economic benefits of the loyalty program significantly affect … program on store loyalty, with the mediating role of the number of years of membership (membership duration) in the loyalty …

Persistent link: https://www.econbiz.de/10015590565

Can gift redemption activities make your customer loyal? : a relook into Indian pharmaceutical loyalty program

Bhandari, Arabinda - In: International journal of business excellence : IJBEX 34 (2024) 2, pp. 147-177

Persistent link: https://www.econbiz.de/10015075457

Uncovering consumers' subconscious responses to marketing stimuli

Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024

Persistent link: https://www.econbiz.de/10014560406

Loyalty currency and mental accounting : do consumers treat points like money?

Lim, Freddy; Chun, So Yeon; Satopää, Ville - In: Manufacturing & service operations management : M & SOM 26 (2024) 5, pp. 1878-1896

Persistent link: https://www.econbiz.de/10015133190

Credit card churning customers, endowed loyalty, and protestant work ethic

Legendre, Tiffany S.; Baker, Melissa A. - In: The service industries journal 44 (2024) 1/2, pp. 22-44

Persistent link: https://www.econbiz.de/10014450258

Paying with money or paying with points : how variable versus fixed exchange rates influence loyalty point redemption

Chun, So Yeon; Hamilton, Rebecca W. - In: Journal of marketing research 61 (2024) 5, pp. 858-871

Persistent link: https://www.econbiz.de/10015168470

Gamification as a marketing strategy for Garuda Indonesia loyalty program

Widyani, Donafeby; Casidy, Riza - In: International Journal of Research in Business and … 10 (2021) 7, pp. 418-422

Persistent link: https://www.econbiz.de/10012659418

Praxiswissen Kundenbindungsprogramme : Kundenloyalität ist kein Zufall, sondern Strategie

Ranzinger, Alexandra - 2026 - 3. überarbeitete Auflage

Dieses Buch bietet eine praxisorientierte Entscheidungsgrundlage für die Auswahl und Umsetzung erfolgreicher Kundenbindungsprogramme. Die Vielfalt ist groß: Ob Bonus- oder Rabattprogramme, Couponing oder Punkteklebe-Aktionen – nicht jedes Modell bedeutet langfristigen Erfolg. Alexandra...

Persistent link: https://www.econbiz.de/10015624395

Dare If You Can : Offering Subscription Discounts, Loyalty Rewards, and Deep Promotions to Your (Grocery) Customers

Wolters, Jannik; Huchzermeier, Arnd - 2023

Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...

Persistent link: https://www.econbiz.de/10014343727

Price promotions, beneficiary framing, and mental accounting

Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181

Persistent link: https://www.econbiz.de/10014333875