Gubíniová, Katarína; Moller, Thorsten Robert; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-12
Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the world, hotels have realised the potential to...
