EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Loyalty Program"
Narrow search

Narrow search

Year of publication
Subject
All
Loyalty program 965 Kundenbindungsprogramm 956 Consumer behaviour 541 Konsumentenverhalten 539 Beziehungsmarketing 527 Relationship marketing 525 Einzelhandel 159 Retail trade 156 Sales promotion 115 Verkaufsförderung 115 Kundenbindung 106 Theorie 103 Theory 103 Rabatt 98 Rebate 94 Deutschland 92 Germany 84 Customer satisfaction 82 Kundenzufriedenheit 81 Customer retention 70 Loyalty programs 64 USA 62 United States 62 Marketing management 49 Marketingmanagement 49 Preismanagement 48 Pricing strategy 48 Lebensmitteleinzelhandel 47 Food retailing 45 Online retailing 43 Online-Handel 43 Hotel industry 41 Hotellerie 41 Kundenkarte 41 Dienstleistungsqualität 39 Service quality 39 Mobile communications 37 Mobilkommunikation 37 Experiment 35 Internet marketing 34
more ... less ...
Online availability
All
Undetermined 349 Free 171 CC license 8
Type of publication
All
Article 727 Book / Working Paper 285 Other 1
Type of publication (narrower categories)
All
Article in journal 594 Aufsatz in Zeitschrift 594 Aufsatz im Buch 101 Book section 101 Graue Literatur 59 Non-commercial literature 59 Hochschulschrift 56 Arbeitspapier 39 Working Paper 39 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Article 1 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
more ... less ...
Language
All
English 817 German 171 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
more ... less ...
Author
All
Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Caminal, Ramón 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Pandey, Neeraj 5 Park, Young-Hoon 5 Sun, Yacheng 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4 Chan, Haksin 4 Ching, Andrew 4 Danaher, Peter J. 4
more ... less ...
Institution
All
National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska Institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
more ... less ...
Published in...
All
Journal of retailing and consumer services 44 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Marketing science 9 The service industries journal 9 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of marketing 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 International journal of contemporary hospitality management 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 NBER Working Paper 5 Psychology & marketing 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5 Theoretical economics letters 5 Working paper / National Bureau of Economic Research, Inc. 5 Asia Pacific journal of marketing and logistics 4 Journal of consumer behaviour : an international research review 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4
more ... less ...
Source
All
ECONIS (ZBW) 965 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 1
Showing 301 - 310 of 1,013
Cover Image
Consumption Responses to In-Kind Transfers : Evidence from the Introduction of the Food Stamp Program
Hoynes, Hilary W. - 2015
Economists have strong theoretical predictions about how in-kind transfer programs -- such as providing vouchers for food -- impact consumption. Despite the prominence of the theory, there has been little empirical work documenting actual responses to in-kind transfers. In this work, we leverage...
Persistent link: https://www.econbiz.de/10012750389
Saved in:
Cover Image
What do customers get and give in return for loyalty program membership?
So, Jing Theng; Danaher, Tracey; Gupta, Samir - In: Australasian marketing journal 23 (2015) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10011383305
Saved in:
Cover Image
Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Hwang, Jiyoung; Kandampully, Jay - In: The journal of services marketing 29 (2015) 5, pp. 344-353
Persistent link: https://www.econbiz.de/10011387768
Saved in:
Cover Image
Examining the differential effects of social and economic rewards in a hotel loyalty program
Lee, Jin-soo; Tsang, Nelson; Pan, Steve - In: International journal of hospitality management 49 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011377608
Saved in:
Cover Image
Examining the interplay of involvement and adoption on perception of retail loyalty program benefits
Soni, Pavleen; Bhardwaj, Renu - In: Business analyst : a refereed journal of Shri Ram … 36 (2015) 1, pp. 239-250
Persistent link: https://www.econbiz.de/10011533127
Saved in:
Cover Image
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
Cover Image
Essays in behavioral economics
Meyer-Bretschneider, Benedikt - 2019
Persistent link: https://www.econbiz.de/10012820209
Saved in:
Cover Image
The social influence of other consumers on consumers’ reward donations
Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 77 (2019), pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
Saved in:
Cover Image
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke; Xie, Claire - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
Cover Image
Consumers' attitude and adoption of location-based coupons : the case of the retail fast food sector
Souiden, Nizar; Chaouali, Walid; Baccouche, Mona - In: Journal of retailing and consumer services 47 (2019), pp. 116-132
Persistent link: https://www.econbiz.de/10011995531
Saved in:
  • First
  • Prev
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...