Search Results - subject:"Loyalty Program"

Competing with loyalty : how to design successful customer loyalty reward programs

Nastasoiu, Alina; Vandenbosch, Mark B. - In: Business horizons 62 (2019) 2, pp. 207-214

Persistent link: https://www.econbiz.de/10011995687

Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain

Pesonen, Juho; Komppula, Raija; Murphy, Jamie - In: Tourism management : research, policies, practice 73 (2019), pp. 115-122

Persistent link: https://www.econbiz.de/10012004907

The impact of restaurant coupon removal on diners’ consumption behavior : a theoretical analysis

Lin, Tin-Chun - In: Theoretical economics letters 9 (2019) 1, pp. 9-20

Persistent link: https://www.econbiz.de/10012005210

Social media, customers' experience, and hotel loyalty programs

Sánchez-Casado, Noelia; Artal Tur, Andrés; … - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10012005718

The Bond Coupon's Impact on Liquidity

Rush, Stephen - 2019

Corporate bond investors are compensated for liquidity and counter-party risk in the yield received in excess of the credit premium and risk-free rate. This paper shows that the liquidity premium as a hedge against uncertain future states is determined by the ratio of excess coupon payments...

Persistent link: https://www.econbiz.de/10012904315

Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness

Yang, Morgan X.; Chan, Haksin; Yu, Irina Y.; Fock, Henry - In: Journal of global marketing 32 (2019) 4, pp. 255-268

Persistent link: https://www.econbiz.de/10012201033

Airline loyalty (programs) across borders : a geographic discontinuity approach

Jong, Gerben de; Behrens, Christiaan; Ommeren, Jos van - In: International journal of industrial organization 62 (2019), pp. 251-272

Persistent link: https://www.econbiz.de/10012320392

Groupon and groupon now : participating firm's profitability analysis

Ong, Jenn-Bing; Ng, Wee-Keong; Vorobev, Artem; Ho, … - In: Computational economics 53 (2019) 2, pp. 617-632

Persistent link: https://www.econbiz.de/10012134836

Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption

Montoya, Ricardo; Flores, Constanza - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 107-118

Persistent link: https://www.econbiz.de/10012017470

How social media communications combine with customer loyalty management to boost green retail sales

Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100

Persistent link: https://www.econbiz.de/10012107044

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