One of the topical themes of today´s marketing is customer loyalty. There are many tools that can be used to attract a customer and make him loyal. Most frequently applied are special loyalty programs. Some of them are well designed; others are often difficult to understand and they do not bring...

The development of competition in the tourism sector questioned the impact of loyalty programs hotels. Taking commitment and confidence as mediated variable we try to highlight factors loyalty. Conducting a comparative study in France and Slovakia we try to determine how and to what extent...

This paper empirically investigates the effects of the $1.5 billion program Congress established to subsidize digital-to-analog converter boxes to help consumers transition to digital television broadcasts. The results show that the DTV coupon program has increased the price of digital-to-analog...

Groupon pioneered a new business model which combines the features of daily deals and group buying. This so-called social coupon industry has experienced explosive growth in recent years. In this paper, utilizing a large proprietary dataset of Groupon users, the authors develop three hypotheses...

Experimental studies document that financial rewards discourage the performance of altruistic activities, because they destroy intrinsic altruistic motivations. We set up a randomized-controlled experiment, through a survey administered to 467 blood donors in an Italian town, and find that...

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Loyalty programs are a step further than frequency programs and they help to develop advocates of the company in the marketplace. The paper focuses on loyalty programs in the tourism industry and, further, applies corporate social responsibility into loyalty programs. Joint donation,...