Search Results - subject:"Loyalty Program"

The Benefit of Uniform Price for Branded Variants

Chen, Yuxin - 2013

The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon, considering that firms may improve profitability through price discrimination. In the paper, we incorporate consumers' concerns of peer-induced price fairness into a model of price competition and show that...

Persistent link: https://www.econbiz.de/10013095847

Street Marketing : How Proximity and Context Drive Coupon Redemption

Spiekermann, Sarah - 2013

Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1%. This article shows how recognizing context variables, such as proximity, weather, part of town and financial incentives interplay...

Persistent link: https://www.econbiz.de/10013091075

Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes

Sfekas, Andrew - 2013

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Persistent link: https://www.econbiz.de/10012459352

Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members

Leenheer, J. - 2013

One of the pressing issues in marketing is whether loyalty programs really enhance behavioral loyalty. Loyalty program … members may have a much higher share-of-wallet at the firm with the loyalty program than non-members have, but this does not …. We use panel data from a representative sample of Dutch households who report their loyalty program memberships for all …

Persistent link: https://www.econbiz.de/10012753980

Development of Loyalty Programmes in the Hotel Industry

Laškarin, Marina - 2013

began to design their own loyalty programs. The idea of a loyalty program is to strike a balance between what guests want …: loyalty program, loyalty cards, guest database, and value for guest. The structure of the paper follows this classification … hotel loyalty program. Various kinds of loyalty programs are analyzed with emphasis placed on loyalty programs that have …

Persistent link: https://www.econbiz.de/10013079619

Scanning for discounts : examining the redemption of competing mobile coupons

Mills, Paul; Zamudio, César - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 964-982

Persistent link: https://www.econbiz.de/10011924823

Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types

Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 769-778

Persistent link: https://www.econbiz.de/10011927138

Measuring perceptions of fairness of loyalty program members

Shulga, Lenna; Tanford, Sarah - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 346-365

Persistent link: https://www.econbiz.de/10011880416

Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level

He, Jia; Yang, Sha; Lu, Xianghua; Park, C. Whan - In: Journal of marketing 82 (2018) 4, pp. 70-85

Persistent link: https://www.econbiz.de/10011880539

Helping merchants to assess the profitability of deal-of-the-day promotions

Reiner, Jochen; Skiera, Bernd - In: Interfaces : the INFORMS journal on the practice of … 48 (2018) 3, pp. 247-259

Persistent link: https://www.econbiz.de/10011881377