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  • Search: subject:"Loyalty Program"
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Year of publication
Subject
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Loyalty program 1,011 Kundenbindungsprogramm 1,002 Consumer behaviour 573 Konsumentenverhalten 571 Beziehungsmarketing 557 Relationship marketing 555 Einzelhandel 166 Retail trade 163 Sales promotion 127 Verkaufsförderung 127 Kundenbindung 112 Theorie 108 Theory 108 Rabatt 103 Rebate 99 Deutschland 93 Customer satisfaction 88 Kundenzufriedenheit 87 Germany 85 Customer retention 75 Loyalty programs 66 USA 62 United States 62 Marketing management 50 Marketingmanagement 50 Preismanagement 49 Pricing strategy 49 Lebensmitteleinzelhandel 48 Online retailing 47 Online-Handel 47 Food retailing 46 Dienstleistungsqualität 43 Hotel industry 43 Hotellerie 43 Service quality 43 Kundenkarte 42 Mobile communications 40 Mobilkommunikation 40 loyalty program 37 Internet marketing 36
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Online availability
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Undetermined 383 Free 184 CC license 12 Digitizable 1
Type of publication
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Article 771 Book / Working Paper 289 Other 1
Type of publication (narrower categories)
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Article in journal 626 Aufsatz in Zeitschrift 626 Aufsatz im Buch 101 Book section 101 Graue Literatur 62 Non-commercial literature 62 Hochschulschrift 56 Arbeitspapier 42 Working Paper 42 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Article 3 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
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Language
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English 864 German 172 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
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Author
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Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Pandey, Neeraj 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Caminal, Ramón 6 Li, Zonghuo 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Park, Young-Hoon 5 Ranzinger, Alexandra 5 Sun, Yacheng 5 Venkatesan, Rajkumar 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4
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Institution
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National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
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Published in...
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Journal of retailing and consumer services 45 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 13 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Journal of marketing 9 Marketing science 9 The service industries journal 9 International journal of contemporary hospitality management 8 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 Asia Pacific journal of marketing and logistics 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Psychology & marketing 6 International Journal of Research in Business and Social Science : IJRBS 5 International journal of retail and distribution management 5 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 Marketing intelligence & planning 5 NBER Working Paper 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5
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Source
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ECONIS (ZBW) 1,011 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 3
Showing 31 - 40 of 1,061
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Competitor Coupons : A Remedy for Residual Collusion
Harrington Jr, Joseph E. - 2023
There are well-documented episodes for which prices remained at supracompetitive levels even after a cartel had been shut down by the competition authority. As long as market conditions remain reasonably stable, it is quite possible that collusive prices will still be incentive compatible so the...
Persistent link: https://www.econbiz.de/10014347659
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Loyalty program benefits and their effect on relationship quality and loyalty to the retailer
Corbishley, Karen M.; Meintjes, Corné; Mason, Roger B. - In: International Journal of Research in Business and … 12 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10014285172
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Loyalty programmes and their specifics in the Chinese hospitality industry : qualitative study
Gubíniová, Katarína; Moller, Thorsten Robert; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-12
Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the world, hotels have realised the potential to...
Persistent link: https://www.econbiz.de/10014319270
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Evolution of loyalty programs offered to customers and investors
Dziawgo, Danuta - In: Financial Internet Quarterly 19 (2023) 1, pp. 35-47
program, At the same time, the loyalty program is open to every investor, regardless of the country of origin and type of … only on the capital market, However, that means resigning from creating an investor as a consumer through the loyalty …
Persistent link: https://www.econbiz.de/10015471985
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How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward reward program
Park, Eujin - In: Asia marketing journal 24 (2023) 4, pp. 190-205
Persistent link: https://www.econbiz.de/10013555708
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Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen; Anderson, Chris K. - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023
Persistent link: https://www.econbiz.de/10014289837
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Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Li, Yinxing; Xing, Aijing; Terui, Nobuhiko - In: Service science 15 (2023) 2, pp. 107-128
Persistent link: https://www.econbiz.de/10014293788
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Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël; Passebois-Ducros, Juliette; Ieva, Marco - In: Journal of service theory and practice 33 (2023) 4, pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
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Differentiated premium membership mechanism in platform competition
Hu, Li; Du, Shaofu; Wang, Lei; Tang, Wenzhi - In: International journal of production research 61 (2023) 2, pp. 649-667
Persistent link: https://www.econbiz.de/10013531035
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