Search Results - subject:"Loyalty Program"

Consumer evaluation of customer loyalty programs : the role of customization in customer loyalty program involvement

Winters, Erica; Ha, Sejin - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 370-385

Persistent link: https://www.econbiz.de/10010406173

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

Building brand relationship quality among hotel loyalty program members

Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International Journal of Contemporary Hospitality Management 29 (2017) 1, pp. 458-488

Purpose This study aims to investigate the impact of the loyalty program members’ satisfaction toward the hotel loyalty … a hotel loyalty program was obtained. Structural equation modeling with partial least squares method was used to …’s customer orientation, membership communication and hotel stay-related benefits are determinants of the loyalty program members …

Persistent link: https://www.econbiz.de/10014764410

The role of regulatory focus and goal progress on goal-directed consumption behaviors

Chan, Nga Cheng; Ho, Ying - In: Journal of Consumer Marketing 34 (2017) 2, pp. 147-155

collected from a loyalty program organized by a retail store selling cosmetic and skincare products. Loyalty program …

Persistent link: https://www.econbiz.de/10014850107

Price Discrimination in the Retailing Industry : Inducing Consumers to Reject the Loyalty Card

Foschi, Matteo - 2017

I study a model that looks at causes, characteristics and consequences of loyalty schemes in a market with consumers who suffer from self-control problems (Gul and Pesendorfer, 2001). While the literature has mostly focused on loyalty schemes as tools used by firms to compete (Caminal and...

Persistent link: https://www.econbiz.de/10012970212

A Comparison of Loyalty Programs of Two Lifestyle Retail Stores Using the Net-Promoter Score Method

Farooqi, Rahela - 2017

The proliferation of loyalty programs is definitely an indicator of their popularity. Loyalty Programs have been around for years and their effectiveness has been the topic of research for decades. A lot of research work has been carried out outside India on the various aspects of these...

Persistent link: https://www.econbiz.de/10012972399