Search Results - subject:"Loyalty Program"

Open versus selective customer loyalty programmes

Esmark, Carol L.; Noble, Stephanie M.; Bell, John E. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 770-795

Persistent link: https://www.econbiz.de/10011529660

Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment

Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim - In: Marketing science 35 (2016) 4, pp. 565-575

Persistent link: https://www.econbiz.de/10011532474

Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs

Sreejesh, S.; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management research review 39 (2016) 8, pp. 879-898

Persistent link: https://www.econbiz.de/10011534315

Customer poaching and coupon trading

Kosmopoulou, Georgia; Liu, Qihong; Shuai, Jie - In: Journal of economics 118 (2016) 3, pp. 219-238

Persistent link: https://www.econbiz.de/10011536560

Price discrimination through multi-level loyalty programs

Sayman, Serdar; Usman, Murat - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 687-697

Persistent link: https://www.econbiz.de/10011614538

Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM

Tercia, Christiana Yosevina; Teichert, Thorsten - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 827-840

Persistent link: https://www.econbiz.de/10011616834

Extending the four-stage brand loyalty framework in African Telecoms

Hinson, Ebo; Nimako, Simon Gyasi; Zyl, Helena van; … - In: African journal of business and economic research : AJBER 11 (2016) 2/3, pp. 53-82

Persistent link: https://www.econbiz.de/10011656232

Chapter 8 Diffusion Patterns in Loyalty Programs

Pimpão, Pedro; Correia, Antónia; Duque, João; … - In: Tourism and hospitality management, (pp. 115-126). 2016

parameters, based on the concept of diffusion theory. The results indicated a need for innovation of the loyalty program from … nationalities is suggested with a “waterfall” strategy being placed in the hotel chain loyalty program. …

Persistent link: https://www.econbiz.de/10015364884

Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen : Theoretische Fundierung und empirische Analyse

Schnöring, Marc - 2016 - 1. Aufl. 2016

Bedeutung der Prämieneinlösung in Kundenbindungsprogrammen -- Konzeptionelle Grundlagen zu Kundenbindung und Kundenbindungsprogrammen -- Überblick über den Stand der Forschung zu Kundenbindungsprogrammen -- Theoretische Analyse auf Basis verhaltenswissenschaftlicher Ansätze -- Empirische...

Persistent link: https://www.econbiz.de/10014017991

Discount Pricing in Austria: Insights into Retail Business Practices and HICP Coverage

Fluch, Manfred; Rumler, Fabio; Wittenberger, Tina - In: Monetary Policy & the Economy (2010) 3, pp. 59-89

Discount pricing – the strategy of reducing regular prices through quantity, seasonal, cash or promotional discounts, coupons, customer loyalty programs and the like – plays an important role in retail pricing and is widespread business practice in virtually all retail industries in Austria....

Persistent link: https://www.econbiz.de/10008694194