Although social promotions, especially Groupon promotions, have been wildly popular with consumers, it is unclear how businesses fare upon running such promotions. In a survey-based study of 150 businesses that ran and completed Groupon promotions between June 2009 and August 2010, we find that...

Die vorliegende empirische Studie soll zeigen, wie sich Bonusprogramme, speziell Treueprogramme und Kundenkarten, auf das Einkaufsverhalten von Konsumenten im deutschen Lebensmitteleinzelhandel auswirken. Die Studie wurde von Bachelorstudenten des Studiengangs "Business Administration" der...

Brand-nonspecific retailer coupons that entitle customers to assortment-wide discounts appeal in similar ways to national brand (NB) and private label (PL) users. The latter may be considered an attractive target group because they express high levels of deal proneness. However, it is unclear...

Experimental studies document that financial rewards discourage the performance of altruistic activities, because they destroy intrinsic altruistic motivations. We set up a randomized-controlled experiment, through a survey administered to 467 blood donors in an Italian town, and find that...