Search Results - subject:"Loyalty Program"

Mental accounting and small windfalls : evidence from an online grocer

Milkman, Katherine L.; Beshears, John; Rogers, Todd; … - 2008

Persistent link: https://www.econbiz.de/10003710384

Moral Hazard and Customer Loyalty Programs

Basso, Leonardo J. - 2008

Frequent flier plans (FFPs) may be the most famous of customer loyalty programs and plans created on the FFP model are now offered by sellers in a number of other industries. We present a theory of FFPs that models them as efforts to take advantage of the agency relationship between employers -...

Persistent link: https://www.econbiz.de/10012727033

Card Loyalty. A New Emerging Issue in Grocery Retailing

Mauri, Chiara - 2008

In the 1990's all the largest grocery retailers have introduced loyalty cards with the specific goal of acquiring consumer knowledge. The use of loyalty cards as a knowledge tool has become so critical that retailers offer customers rewards in return for card subscription and continuous use,...

Persistent link: https://www.econbiz.de/10014035363

Dynamics of price premiums in loyalty programs

Sayman, Serdar; J. Hoch, Stephen - In: European Journal of Marketing 48 (2014) 3/4, pp. 617-640

Purpose – A loyalty program might influence buyer behavior in several ways. Prior research offers evidence that buyers … might increase the frequency of purchases and volume per occasion in a loyalty program; however, the effect on buyers' price … offering a loyalty program reward. Design/methodology/approach – An analytical model of dynamic consumer choice is developed …

Persistent link: https://www.econbiz.de/10014724462

Where is the love? : Investigating multiple membership and hotel customer loyalty

Xiong, Lina; King, Ceridwyn; Hu, Clark - In: International Journal of Contemporary Hospitality Management 26 (2014) 4, pp. 572-592

suggests that the flexibility to purchase points in a loyalty program is significantly associated with the polygamous program … price premiums. Research limitations/implications – The results suggest that how customers value a loyalty program can …, the norm of reciprocity is suggested to improve loyalty program effectiveness. …

Persistent link: https://www.econbiz.de/10014763937

Exploring effects of hotel chain loyalty program

Pimpão, Pedro; Correia, Antónia; Duque, João; Carlos … - In: International Journal of Culture, Tourism and … 8 (2014) 4, pp. 375-387

Purpose – The main purpose of this work is to evaluate the long-term effectiveness of a hotel’s chain loyalty program … and hotel choice within one of the biggest hotel chains in Portugal. The sample comprises hotels where a loyalty program …

Persistent link: https://www.econbiz.de/10014768423