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Search: subject:"Loyalty Program"
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Subject
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Loyalty program
1,011
Kundenbindungsprogramm
1,002
Consumer behaviour
573
Konsumentenverhalten
571
Beziehungsmarketing
557
Relationship marketing
555
Einzelhandel
166
Retail trade
163
Sales promotion
127
Verkaufsförderung
127
Kundenbindung
112
Theorie
108
Theory
108
Rabatt
103
Rebate
99
Deutschland
93
Customer satisfaction
88
Kundenzufriedenheit
87
Germany
85
Customer retention
75
Loyalty programs
66
USA
62
United States
62
Marketing management
50
Marketingmanagement
50
Preismanagement
49
Pricing strategy
49
Lebensmitteleinzelhandel
48
Online retailing
47
Online-Handel
47
Food retailing
46
Dienstleistungsqualität
43
Hotel industry
43
Hotellerie
43
Service quality
43
Kundenkarte
42
Mobile communications
40
Mobilkommunikation
40
loyalty program
37
Internet marketing
36
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Online availability
All
Undetermined
383
Free
184
CC license
12
Digitizable
1
Type of publication
All
Article
771
Book / Working Paper
289
Other
1
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Article in journal
626
Aufsatz in Zeitschrift
626
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101
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101
Graue Literatur
62
Non-commercial literature
62
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56
Arbeitspapier
42
Working Paper
42
Thesis
36
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15
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15
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10
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8
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8
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7
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7
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7
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7
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4
Article
3
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
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1
Handbuch
1
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1
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1
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1
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1
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English
864
German
172
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
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Author
All
Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Pandey, Neeraj
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Caminal, Ramón
6
Li, Zonghuo
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Park, Young-Hoon
5
Ranzinger, Alexandra
5
Sun, Yacheng
5
Venkatesan, Rajkumar
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
45
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Journal of marketing
9
Marketing science
9
The service industries journal
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
International Journal of Research in Business and Social Science : IJRBS
5
International journal of retail and distribution management
5
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Marketing intelligence & planning
5
NBER Working Paper
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
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Source
All
ECONIS (ZBW)
1,011
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
3
Showing
51
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60
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1,061
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51
How group consumption affects coupon acquisition and redemption : the moderating role of offline agglomeration in online group buying
Chen, Xiayu
;
Ding, Ruolin
;
Wei, Shaobo
;
Lu, Guanyi
- In:
Journal of operations management
71
(
2025
)
5
,
pp. 611-629
Persistent link: https://www.econbiz.de/10015466418
Saved in:
52
The revenue and welfare implications of digital coupon stimulus programs
Chen, Ying
;
Mao, Jiaming
;
Wang, Yue
- In:
China economic review
91
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015414258
Saved in:
53
Cross-partner effects in coalition loyalty programs : the interaction of point redemptions with program sales
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
European journal of marketing
59
(
2025
)
3
,
pp. 645-668
Persistent link: https://www.econbiz.de/10015396281
Saved in:
54
Nonlinear reward gradient behavior in customer reward and loyalty programs : evidence from the restaurant industry
Ko, Woo Li
;
Song, Tae Ho
- In:
Journal of hospitality & tourism research : JHTR ; the …
49
(
2025
)
4
,
pp. 816-826
Persistent link: https://www.econbiz.de/10015421757
Saved in:
55
Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
Balabanis, George
;
Stathopoulou, Anastasia
;
Balabanis, John
- In:
Journal of international marketing
33
(
2025
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10015340302
Saved in:
56
How to achieve targeted advertising with the e-commerce platform's membership system?
Li, Hu
;
Zhang, Weiyi
;
Du, Shaofu
;
Sun, Xiahui
- In:
Omega : the international journal of management science
130
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015085380
Saved in:
57
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion
Li, Hao
;
Peng, Yao
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
7
,
pp. 1750-1771
Persistent link: https://www.econbiz.de/10015627602
Saved in:
58
Loyalty to amateur sellers in the online second-hand market
Tarı Kasnakoğlu, Berna
;
Kalender, Yunus
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
8
,
pp. 2538-2557
Persistent link: https://www.econbiz.de/10015633306
Saved in:
59
Coupon promotional strategies for buy-online-pick-up-in-store retailing : the role of distribution channel competition
Li, Zonghuo
;
Wang, Di
;
Leszczyc, Peter T. L. Popkowski
; …
- In:
International journal of retail and distribution management
53
(
2025
)
13
,
pp. 104-121
Persistent link: https://www.econbiz.de/10015614960
Saved in:
60
Breakage analysis for profitability management in high-value, low-frequency loyalty programs
Goić, Marcel
;
Montoya, Ricardo
;
Troncoso, Isamar
- In:
International journal of research in marketing : IJRM ; …
42
(
2025
)
2
,
pp. 450-466
Persistent link: https://www.econbiz.de/10015435846
Saved in:
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