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Search: subject:"Loyalty Program"
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Subject
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Loyalty program
965
Kundenbindungsprogramm
956
Consumer behaviour
541
Konsumentenverhalten
539
Beziehungsmarketing
527
Relationship marketing
525
Einzelhandel
159
Retail trade
156
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
106
Theorie
103
Theory
103
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
70
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Online availability
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Undetermined
349
Free
171
CC license
8
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Article
727
Book / Working Paper
285
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1
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Article in journal
594
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594
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101
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101
Graue Literatur
59
Non-commercial literature
59
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56
Arbeitspapier
39
Working Paper
39
Thesis
36
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15
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15
research-article
10
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8
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8
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7
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7
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7
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7
Dissertation u.a. Prüfungsschriften
4
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
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1
Handbook
1
Handbuch
1
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1
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1
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1
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1
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Language
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English
817
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
Danaher, Peter J.
4
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Institution
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
965
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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591
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591
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
592
Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
Saved in:
593
Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales
;
Marmorstein, Howard
;
Sarel, Dan
- In:
American business law journal : the official …
51
(
2014
)
1
,
pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
Saved in:
594
Exploring small area demand for grocery retailers in tourist areas
Newing, Andy
;
Clarke, Graham P.
;
Clarke, Martin
- In:
Tourism economics : the business and finance of tourism …
20
(
2014
)
2
,
pp. 407-427
Persistent link: https://www.econbiz.de/10010351907
Saved in:
595
Living "up in the air" : meeting the frequent flyer passenger
Castillo-Manzano, José I.
;
López-Valpuesta, Lourdes
- In:
Journal of air transport management
40
(
2014
),
pp. 48-55
Persistent link: https://www.econbiz.de/10010412013
Saved in:
596
The road traveled, the road ahead, or simply on the road? : when progress framing affects motivation in goal pursuit
Wiebenga, Jacob H.
;
Fennis, Bob M.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 49-62
Persistent link: https://www.econbiz.de/10010359882
Saved in:
597
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
598
Examining retail customer experience and the moderation effect of loyalty programmes
Lin, Zhibin
;
Bennett, Dag
- In:
International journal of retail & distribution management
42
(
2014
)
10
,
pp. 929-947
Persistent link: https://www.econbiz.de/10010422006
Saved in:
599
Strukturierte Identifikation und Auswahl der besten HR-Dienstleister
Seidel, Lasse
;
Jaeger, Stefan
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 377-393)
.
2014
Persistent link: https://www.econbiz.de/10010422759
Saved in:
600
Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010423376
Saved in:
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