Search Results - subject:"Loyalty Program"

Consumption Responses to In-Kind Transfers : Evidence from the Introduction of the Food Stamp Program

Hoynes, Hilary W. - 2007

Economists have strong theoretical predictions about how in-kind transfer programs -- such as providing vouchers for food -- impact consumption. Despite the prominence of the theory, there has been little empirical work documenting actual responses to in-kind transfers. In this work, we leverage...

Persistent link: https://www.econbiz.de/10012465630

Analysis and evaluation of loyalty programs measured on a set of variables for a leading credit card company

Tsai, Yu-I; Pervez, Farhan; Asahara, Keiko; Song, Eric - 2006

This project was divided into three parts. By storing a large data set in the database system, the data can be efficiently queried to analyze the customer base with reference to size and density, distribution, and vital statistics. First, the current customer portfolio was profiled in terms of...

Persistent link: https://www.econbiz.de/10009466145

Coupon Redemption Behaviors Among Korean Consumers : Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector

Jung, Kwon; Lee, Boon Young - 2006

Although couponing has been one of the most important promotional vehicles in the US, the history of couponing in Korea has been less than a decade. This study empirically examines coupon redemption behaviors among Koreans consumers. Specifically, the impacts of face value, coupon benefits and...

Persistent link: https://www.econbiz.de/10014060247

Segregation vs aggregation in the loyalty program: the role of perceived uncertainty

Yi, Youjae; Jeon, Hoseong; Choi, Beomjoon - In: European Journal of Marketing 47 (2013) 8, pp. 1238-1255

uncertainty in the schedule of a loyalty program, which led to customers ' choice of a loyalty program with an aggregated frame … schedule; as a result, the subjects preferred a loyalty program that employed a segregated frame. Research limitations … benefits can enhance the effectiveness of a loyalty program. Originality/value – The results provide a more refined …

Persistent link: https://www.econbiz.de/10014722936

Profitability of loyalty reward programs: An analytical investigation

Gandomi, A.; Zolfaghari, S. - In: Omega 41 (2013) 4, pp. 797-807

post-purchase satisfaction level on a loyalty program’s profitability. The results reveal how customers’ satisfaction plays …

Persistent link: https://www.econbiz.de/10010594893

Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs

Hoffmann, Nicolas - 2013

Persistent link: https://www.econbiz.de/10010251922

Do reward programs build loyalty to restaurants? : the moderating effect of long-term orientation on the timing and types of rewards

Park, Seung-bae; Chung, Namho; Woo, Sang-cheol - In: Managing service quality : MSQ ; an international journal 23 (2013) 3, pp. 225-244

Persistent link: https://www.econbiz.de/10009759414

The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty

Meyer-Waarden, Lars - In: The journal of services marketing 27 (2013) 3, pp. 183-194

Persistent link: https://www.econbiz.de/10009761817

The empirical link between relationship marketing tools and consumer retention in retail marketing

Bojei, Jamil; Julian, Craig C.; Wel, Che Aniza Binti Che; … - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 171-181

Persistent link: https://www.econbiz.de/10009766229

The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members

Tanford, Sarah - In: International journal of hospitality management 34 (2013), pp. 285-294

Persistent link: https://www.econbiz.de/10009767500