Search Results - subject:"Loyalty Program"

The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty

Meyer-Waarden, Lars; Benavent, Christophe; Castéran, … - In: International journal of retail & distribution management 41 (2013) 3, pp. 201-225

Persistent link: https://www.econbiz.de/10009725759

The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies

Hui, Sam K.; Inman, Jeffrey; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10009717179

Effects of a reward program on inducing desirable customer behaviors : the role of purchase purpose, reward-type and reward redemption timing

Choi, Sunmee; Kim, Sooyun - In: International journal of hospitality management 32 (2013), pp. 237-244

Persistent link: https://www.econbiz.de/10009718395

Antecedents of coupon proneness : a key mediator of coupon redemption

Clark, Ronald A.; Zboja, James J.; Goldsmith, Ronald E. - In: Journal of promotion management : JPM 19 (2013) 2, pp. 188-210

Persistent link: https://www.econbiz.de/10009754900

Evaluating the effect of affinity card programs on customer profitability using propensity score matching

Bakhtiari, Ali; Murthi, B. P. S.; Steffes, Erin - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 83-97

Persistent link: https://www.econbiz.de/10009758381

Progress in loyalty program research : facts, debates, and future research

Xie, Karen L.; Chen, Chih-chien - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 463-489

Persistent link: https://www.econbiz.de/10010127368

Kundenbindung in Handels- und Serviceunternehmen : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten

Rudolph, Thomas; Nagengast, Liane - In: Journal für Betriebswirtschaft : management review … 63 (2013) 1, pp. 3-44

Persistent link: https://www.econbiz.de/10009731220

Profitability of loyalty reward programs : an analytical investigation

Gandomi, Amir; Zolfaghari, Saeed - In: Omega : the international journal of management science 41 (2013) 4, pp. 797-807

Persistent link: https://www.econbiz.de/10009683786

The Benefit of Uniform Price for Branded Variants

Chen, Yuxin - 2013

The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon, considering that firms may improve profitability through price discrimination. In this paper, we incorporate consumers' concerns of peer-induced price fairness into a model of price competition and show that...

Persistent link: https://www.econbiz.de/10013075887

Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics

Rese, Mario; Hundertmark, Annika; Schimmelpfennig, Heiko; … - In: The international review of retail, distribution and … 23 (2013) 3, pp. 305-323

Persistent link: https://www.econbiz.de/10009781169

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