We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer … behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash … context of a two-component loyalty program? (3) How is the market segmented in its response to the combined program? (4) Do …

), three perceived loyalty program attributes (i.e. perceived complexity, advantage, and risk), and resistance to change with …. Participants indicated one apparel retailer's loyalty program in which they took part. After that, they completed a questionnaire … verify theoretical conceptions regarding CRP and its effect on perceived loyalty program attributes and resistance to change …