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  • Search: subject:"Loyalty Program"
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Year of publication
Subject
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Loyalty program 1,011 Kundenbindungsprogramm 1,002 Consumer behaviour 573 Konsumentenverhalten 571 Beziehungsmarketing 557 Relationship marketing 555 Einzelhandel 166 Retail trade 163 Sales promotion 127 Verkaufsförderung 127 Kundenbindung 112 Theorie 108 Theory 108 Rabatt 103 Rebate 99 Deutschland 93 Customer satisfaction 88 Kundenzufriedenheit 87 Germany 85 Customer retention 75 Loyalty programs 66 USA 62 United States 62 Marketing management 50 Marketingmanagement 50 Preismanagement 49 Pricing strategy 49 Lebensmitteleinzelhandel 48 Online retailing 47 Online-Handel 47 Food retailing 46 Dienstleistungsqualität 43 Hotel industry 43 Hotellerie 43 Service quality 43 Kundenkarte 42 Mobile communications 40 Mobilkommunikation 40 loyalty program 37 Internet marketing 36
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Online availability
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Undetermined 383 Free 184 CC license 12 Digitizable 1
Type of publication
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Article 771 Book / Working Paper 289 Other 1
Type of publication (narrower categories)
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Article in journal 626 Aufsatz in Zeitschrift 626 Aufsatz im Buch 101 Book section 101 Graue Literatur 62 Non-commercial literature 62 Hochschulschrift 56 Arbeitspapier 42 Working Paper 42 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Article 3 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
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Language
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English 864 German 172 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
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Author
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Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Pandey, Neeraj 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Caminal, Ramón 6 Li, Zonghuo 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Park, Young-Hoon 5 Ranzinger, Alexandra 5 Sun, Yacheng 5 Venkatesan, Rajkumar 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4
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Institution
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National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
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Published in...
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Journal of retailing and consumer services 45 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 13 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Journal of marketing 9 Marketing science 9 The service industries journal 9 International journal of contemporary hospitality management 8 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 Asia Pacific journal of marketing and logistics 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Psychology & marketing 6 International Journal of Research in Business and Social Science : IJRBS 5 International journal of retail and distribution management 5 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 Marketing intelligence & planning 5 NBER Working Paper 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5
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Source
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ECONIS (ZBW) 1,011 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 3
Showing 61 - 70 of 1,061
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For prime customers only : consumer decision-making towards targeted mobile coupons
Gong, Siyu; Suo, Danni; Dai, Jiatong - In: International journal of retail and distribution management 53 (2025) 3, pp. 246-259
Persistent link: https://www.econbiz.de/10015610800
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Optimal omnichannel configuration : the effects of coupon promotion
Li, Zonghuo; Chai, Limeng; Wang, Di; Jin, Hyun Seung - In: International journal of retail and distribution management 53 (2025) 9, pp. 821-837
Persistent link: https://www.econbiz.de/10015612467
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Framework for measuring usage intention of digital coupons : a SPADM approach
Nayal, Preeti; Pandey, Neeraj - In: Journal of strategic marketing 33 (2025) 1, pp. 117-137
Persistent link: https://www.econbiz.de/10015546835
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Happy to see your benefit go : the impact of reductions in peers' benefits on consumers' loyalty program satisfaction
Mu, Yumei; Givi, Julian; He, Stephen X. - In: European journal of marketing 59 (2025) 12, pp. 2763-2787
Persistent link: https://www.econbiz.de/10015550307
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Reward model development for referral reward program in delivery services based on customer preferences
Simanullang, Verayanti Corellina; Sari, Hasrini - In: Asia Pacific journal of marketing and logistics 37 (2025) 11, pp. 3499-3516
Persistent link: https://www.econbiz.de/10015637864
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Time-limited loyalty rewards
Caminal, Ramón - In: The journal of industrial economics 70 (2022) 4, pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
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Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
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Consumer response to personalized price promotions for food products
Thi Thuy Minh Nguyen - 2022
Persistent link: https://www.econbiz.de/10013187762
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Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs : A Bayesian Additive Regression Tree Approach
Taylor, Wayne; Dong, Xiaojing - 2022
credit card coalition loyalty program (CLP). In our empirical setting, we are interested in analyzing the impact of the … loyalty program earnings structure on monthly spend. We do this while controlling for the evolving coalition network, which … where the loyalty program changed its earning structure, which allows us to estimate the impact of the rewards rate of the …
Persistent link: https://www.econbiz.de/10013298480
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Consumption response to Seoul's COVID-19 shopping coupons : evidence from consumer data
Woo, Seokjin; Aum, Sangmin; Kim, Dohyung; Moon, Heyjin; … - In: The Korean economic review 38 (2022) 2, pp. 231-250
Persistent link: https://www.econbiz.de/10013419174
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