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  • Search: subject:"Loyalty Program"
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Year of publication
Subject
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Loyalty program 964 Kundenbindungsprogramm 955 Consumer behaviour 540 Konsumentenverhalten 538 Beziehungsmarketing 527 Relationship marketing 525 Einzelhandel 159 Retail trade 156 Sales promotion 115 Verkaufsförderung 115 Kundenbindung 106 Theorie 102 Theory 102 Rabatt 98 Rebate 94 Deutschland 92 Germany 84 Customer satisfaction 82 Kundenzufriedenheit 81 Customer retention 70 Loyalty programs 64 USA 62 United States 62 Marketing management 49 Marketingmanagement 49 Preismanagement 48 Pricing strategy 48 Lebensmitteleinzelhandel 47 Food retailing 45 Online retailing 43 Online-Handel 43 Hotel industry 41 Hotellerie 41 Kundenkarte 41 Dienstleistungsqualität 39 Service quality 39 Mobile communications 37 Mobilkommunikation 37 Experiment 35 Internet marketing 34
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Online availability
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Undetermined 348 Free 171 CC license 8
Type of publication
All
Article 726 Book / Working Paper 285 Other 1
Type of publication (narrower categories)
All
Article in journal 593 Aufsatz in Zeitschrift 593 Aufsatz im Buch 101 Book section 101 Graue Literatur 59 Non-commercial literature 59 Hochschulschrift 56 Arbeitspapier 39 Working Paper 39 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Article 1 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
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Language
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English 816 German 171 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
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Author
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Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Caminal, Ramón 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Pandey, Neeraj 5 Park, Young-Hoon 5 Sun, Yacheng 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4 Chan, Haksin 4 Ching, Andrew 4 Danaher, Peter J. 4
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Institution
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National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska Institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
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Published in...
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Journal of retailing and consumer services 44 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Marketing science 9 The service industries journal 9 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of marketing 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 International journal of contemporary hospitality management 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 NBER Working Paper 5 Psychology & marketing 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5 Theoretical economics letters 5 Working paper / National Bureau of Economic Research, Inc. 5 Asia Pacific journal of marketing and logistics 4 Journal of consumer behaviour : an international research review 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4
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Source
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ECONIS (ZBW) 964 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 1
Showing 61 - 70 of 1,012
Cover Image
Does program loyalty induce brand loyalty?
Funde, Yogesh; Shrivastava, Amit - In: International journal of business innovation and … 35 (2024) 4, pp. 578-593
Persistent link: https://www.econbiz.de/10015358502
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Effects of offline versus online promotional media on consumer response : can print versus online coupons be more effective at increasing redemption behavior?
Togawa, Taku; Ishii, Hiroaki; Kwon, Soonho; Hiraki, Ikumi; … - In: Journal of advertising research 64 (2024) 4, pp. 416-429
Persistent link: https://www.econbiz.de/10015173657
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Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue; Hu, Xiaojian; Yao, Gang; Xu, Liangcheng - In: Journal of retailing and consumer services 77 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
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The one-away effect : the pursuit of mere completion
Ruan, Bowen; Polman, Evan; Tanner, Robin J. - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 945-961
Persistent link: https://www.econbiz.de/10014526248
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Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.; Tocco, Barbara; Brečić, Ružica; … - In: Journal of retailing 100 (2024) 1, pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
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Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda; Pez, Virginie; Butori, Raphaëlle - In: International journal of retail and distribution management 52 (2024) 3, pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
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Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.; Bowen, John T.; Baloglu, Seyhmus - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
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Unlocking the power of gamification : alleviating reward-sensitivity in promotional interactions
Lee, Wangoo; Lu, Lu; Li, Xiang - In: International journal of hospitality management 119 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015070221
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Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Ebrahimi, Abolghasem; Askarifar, Kazem; Nikbakht, Amin - In: Journal of financial services marketing 29 (2024) 3, pp. 808-825
Persistent link: https://www.econbiz.de/10015061269
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Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou; Liu-Thompkins, Yuping - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
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