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Search: subject:"Loyalty Program"
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Subject
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Loyalty program
965
Kundenbindungsprogramm
956
Consumer behaviour
541
Konsumentenverhalten
539
Beziehungsmarketing
527
Relationship marketing
525
Einzelhandel
159
Retail trade
156
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
106
Theorie
103
Theory
103
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
70
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Undetermined
349
Free
171
CC license
8
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Article
727
Book / Working Paper
285
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1
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Article in journal
594
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594
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101
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101
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59
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59
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56
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39
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39
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36
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15
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15
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10
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8
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8
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7
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7
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7
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4
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3
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3
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2
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2
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2
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1
Beispielsammlung
1
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1
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1
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1
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1
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1
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English
817
German
171
Undetermined
20
French
2
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2
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1
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
Danaher, Peter J.
4
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Institution
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
965
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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691
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691
Differential effects of value consciousness and coupon proneness on consumers' persuasion knowledge of pricing tactics
Pillai, Kishore Gopalakrishna
;
Kumar, Viswanathan
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10009513170
Saved in:
692
A theoretical framework for consumer e-satisfaction and site stickiness : an evaluation in the context of online hotel reservations
Polites, Greta L.
;
Williams, Clay K.
;
Karahanna, Elena
; …
- In:
Journal of organizational computing and electronic commerce
22
(
2012
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10009513864
Saved in:
693
Using supermarket loyalty card data to analyse the impact of promotions
Felgate, Melanie
;
Fearne, Andrew P.
;
DiFalco, Salvatore
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10009535003
Saved in:
694
Rethinking loyalty
McKercher, Bob
;
Denizci-Guillet, Basak
;
Ng, Erica
- In:
Annals of tourism research : ATR ; a social sciences journal
39
(
2012
)
2
,
pp. 708-734
Persistent link: https://www.econbiz.de/10009535612
Saved in:
695
Do status levels in loyalty programmes change customers' willingness to pay?
Mathies, Christine
;
Gudergan, Siegfried P.
- In:
Journal of revenue and pricing management
11
(
2012
)
3
,
pp. 274-288
Persistent link: https://www.econbiz.de/10009562253
Saved in:
696
Effect of consumer relationship proneness on perceived
loyalty
program
attributes and resistance to change
Kim, Hye-yŏng
;
Kang, Ju-young M.
;
Johnson, Kim K. P.
- In:
International journal of retail & distribution management
40
(
2012
)
5
,
pp. 376-387
Persistent link: https://www.econbiz.de/10009568095
Saved in:
697
Why loyalty programs alienate great customers
Brierley, Hal
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 38
Persistent link: https://www.econbiz.de/10009568190
Saved in:
698
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
Saved in:
699
Die mobile Kundenkarte
Pergler, Elisabeth
;
Adelsberger, Christian
;
Kittl, Christian
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
286
,
pp. 52-62
Persistent link: https://www.econbiz.de/10009577091
Saved in:
700
Who may be loyal? : personality, flow experience and customer e-loyalty
Teng, Ching-i.
;
Huang, Li-shia
;
Jeng, Shih-ping
;
Chou, …
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 20-47
Persistent link: https://www.econbiz.de/10009578911
Saved in:
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