Search Results - subject:"Loyalty Program"

Shi, Mengze (contributor); Soman, Dilip (contributor) - 2004

points are in the form of miles, and in a store loyalty program, a consumer might earn as many points as the number of … analytical model that captures consumer evaluation of loyalty program points. Second, we present the results of laboratory … a loyalty program, where subscript indicates observation i. The independent variable is the amount of accumulated …

Persistent link: https://www.econbiz.de/10002569369

The Impact of Frequent Shopper Programs in Grocery Retailing

Bell, David E.; Lal, Rajiv - 2004

Frequent Shopper programs are becoming ubiquitous in retailing. Retailers seem unsure however about whether these programs are leading to higher loyalty, or to higher profits. In this paper we analyze data from a US supermarket chain that has used a number of frequent shopper rewards to improve...

Persistent link: https://www.econbiz.de/10014099752

Remedies for price overcharges : the deadweight loos of coupons and discounts

Polinsky, Alan Mitchell; Rubinfeld, Daniel L. - 2003

Persistent link: https://www.econbiz.de/10001858411

Remedies for Price Overcharges : The Deadweight Loss of Coupons and Discounts

Polinsky, A. Mitchell - 2003

This article evaluates two different remedies for consumers who have been injured by a price overcharge on the sale of a good. Under a coupon remedy, injured consumers are awarded coupons that can be used for a limited period of time to purchase the good at a price below that which prevails...

Persistent link: https://www.econbiz.de/10012468532

Remedies for Price Overcharges : The Deadweight Loss of Coupons and Discounts

Polinsky, Alan Mitchell; Rubinfeld, Daniel L. - 2003

Persistent link: https://www.econbiz.de/10014074413

Relationships among customer loyalty programs, service quality, relationship quality and loyalty : An empirical study

Ou, Wei‐Ming; Shih, Chia‐Mei; Chen, Chin‐Yuan; … - In: Chinese Management Studies 5 (2011) 2, pp. 194-206

higher the loyalty; and a customer loyalty program partially supports a positive impact on loyalty. Originality/value – The …

Persistent link: https://www.econbiz.de/10014697513

Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

Prein, Jan - 2011

Persistent link: https://www.econbiz.de/10009361176

Do vendors benefit from promotions in a multi-vendor loyalty program?

Dorotic, Matilda; Fok, Dennis; Verhoef, Peter; Bijmolt, … - In: Marketing Letters 22 (2011) 4, pp. 341-356

Persistent link: https://www.econbiz.de/10009403215

Praxiswissen Kundenbindungsprogramme : Konzeption und operative Umsetzung

Ranzinger, Alexandra - 2011 - 1. Aufl.

Nach der Promotion war Dr. Alexandra Ranzinger in leitenden Positionen bei führenden Kundenbindungsprogrammen tätig, zuletzt als Geschäftsführerin der DeutschlandCard GmbH. Seit Ende 2009 ist sie mit einem eigenen Beratungsunternehmen selbstständig.

Persistent link: https://www.econbiz.de/10013516078

Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

Prein, Jan - 2011 - 1. Aufl.

Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...

Persistent link: https://www.econbiz.de/10013516138