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Search: subject:"Loyalty Program"
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Subject
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Loyalty program
965
Kundenbindungsprogramm
956
Consumer behaviour
541
Konsumentenverhalten
539
Beziehungsmarketing
527
Relationship marketing
525
Einzelhandel
159
Retail trade
156
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
106
Theorie
103
Theory
103
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
70
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Undetermined
349
Free
171
CC license
8
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Article
727
Book / Working Paper
285
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1
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594
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594
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101
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101
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59
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59
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56
Arbeitspapier
39
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39
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36
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15
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15
research-article
10
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8
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8
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7
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7
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7
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7
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4
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3
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3
Aufsatzsammlung
2
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2
Mikroform
2
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1
Beispielsammlung
1
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1
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1
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1
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1
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1
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English
817
German
171
Undetermined
20
French
2
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2
Polish
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
Danaher, Peter J.
4
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Institution
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
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Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
965
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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791
Die Rolle von Vielfliegerprogrammen in der Wirtschaftskrise : Veränderungen ihres Einflusses bei der Wahl von Fluggesellschaften
Monsch, Gianrico
-
2010
Persistent link: https://www.econbiz.de/10008987353
Saved in:
792
IFRIC 13 : accounting for "customer loyalty programmes"
Chapple, Sandra
;
Moerman, Lee
;
Rudkin, Kathy
- In:
Accounting research journal
23
(
2010
)
2
,
pp. 124-145
Persistent link: https://www.econbiz.de/10008736514
Saved in:
793
Did Japan's shopping coupon program increase spending?
Hsieh, Chang-tai
;
Shimizutani, Satoshi
;
Hori, Masahiro
- In:
Journal of public economics
94
(
2010
)
7/8
,
pp. 523-529
Persistent link: https://www.econbiz.de/10008747570
Saved in:
794
How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
Saved in:
795
Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda
;
Volle, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
Saved in:
796
Marketing on trial : the SAS EuroBonus case
Kjellberg, Hans
- In:
Reconnecting marketing to markets
,
(pp. 181-203)
.
2010
Persistent link: https://www.econbiz.de/10008808307
Saved in:
797
A general relationship between prices of bonds and their yields
Barber, Joel R.
- In:
Quarterly journal of finance & accounting : QJFA
49
(
2010
)
3/4
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009413718
Saved in:
798
Do all material incentives for pro-social activities backfire? : the response to cash and non-cash incentives for blood donations
Lacetera, Nicola
;
Macis, Mario
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
4
,
pp. 738-748
Persistent link: https://www.econbiz.de/10009272615
Saved in:
799
Scrip, stores, and cash-strapped cities : American retailers and alternative currency during the Great Depression
Elvins, Sarah
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 86-107
Persistent link: https://www.econbiz.de/10003945252
Saved in:
800
The impact of regulatory intervention in the UK store card industry
Elliott, Caroline
;
Wei, Yingqi
- In:
International journal of the economics of business
17
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003961270
Saved in:
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