Search Results - subject:"Loyalty Program"

A Damage-Revelation Rationale for Coupon Remedies

Polinsky, Alan Mitchell - 2010

This article studies optimal remedies in a setting in which damages vary among plaintiffs and are difficult to determine. We show that giving plaintiffs a choice between coupons to purchase units of the defendant's product at a discount and cash-a coupon-cash remedy-is superior to cash alone....

Persistent link: https://www.econbiz.de/10012716280

Frequency Loyalty Programs in an Asymmetric Duopoly Market : Theoretical and Empirical Investigations

Shi, Mengze - 2010

the larger firm initially started a full-scale loyalty program but later switched to a partial-scale loyalty program. We … found that the larger firm’s loyalty program significantly increased that firm’s market share in the regular gasoline market … scale of a firm’s loyalty program shall increase with the firm’s profit margin as well as the size of the “moving” segment …

Persistent link: https://www.econbiz.de/10014190416

Direktmarketing mit Kundendaten aus Bonusprogrammen : Datenschutzrechtliche Einwilligung als Nutzungslizenz?

Haag, Nils - 2010

Wirtschaftswissenschaftlicher Hintergrund eines Bonusprogramms -- Unternehmensübergreifende Bonusprogramme in Deutschland -- Normative Rahmenbedingungen -- Datenschutzrechtliche Zulässigkeit -- Vereinbarkeit mit § 7 UWG -- Optimierung durch Kommerzialisierung der Einwilligung.

Persistent link: https://www.econbiz.de/10014424912