Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Loyalty Program"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Loyalty program
965
Kundenbindungsprogramm
956
Consumer behaviour
541
Konsumentenverhalten
539
Beziehungsmarketing
527
Relationship marketing
525
Einzelhandel
159
Retail trade
156
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
106
Theorie
103
Theory
103
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
70
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
more ...
less ...
Online availability
All
Undetermined
349
Free
171
CC license
8
Type of publication
All
Article
727
Book / Working Paper
285
Other
1
Type of publication (narrower categories)
All
Article in journal
594
Aufsatz in Zeitschrift
594
Aufsatz im Buch
101
Book section
101
Graue Literatur
59
Non-commercial literature
59
Hochschulschrift
56
Arbeitspapier
39
Working Paper
39
Thesis
36
Case study
15
Fallstudie
15
research-article
10
Collection of articles written by one author
8
Sammlung
8
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
Dissertation u.a. Prüfungsschriften
4
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
Lehrbuch
1
Ratgeber
1
Textbook
1
Umfrage
1
more ...
less ...
Language
All
English
817
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
more ...
less ...
Author
All
Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
Danaher, Peter J.
4
more ...
less ...
Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
more ...
less ...
Source
All
ECONIS (ZBW)
965
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
Showing
811
-
820
of
1,013
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
811
Mobile Kundenkarten - Akzeptanz durch Konsumenten und Implikationen für das CRM
Mann, Andreas
;
Prein, Jan
-
2009
Persistent link: https://www.econbiz.de/10003911225
Saved in:
812
Consumption responses to in-kind transfers: evidence from the introduction of the food stamp program
Hoynes, Hilary W.
;
Schanzenbach, Diane Whitmore
- In:
American economic journal : a journal of the American …
1
(
2009
)
4
,
pp. 109-139
Persistent link: https://www.econbiz.de/10003914151
Saved in:
813
Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell
;
Morgan, Robert M.
- In:
The journal of business & industrial marketing
24
(
2009
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10009524670
Saved in:
814
An approach to develop effective customer loyalty programs : the VIP program at T&T Supermarkets Inc.
Ho, Richard
;
Huang, Leo
;
Huang, Stanley
;
Lee, Tina
; …
- In:
Managing service quality : MSQ ; an international journal
19
(
2009
)
6
,
pp. 702-720
Persistent link: https://www.econbiz.de/10009525045
Saved in:
815
Wirtschaftliche Effekte von Kundenbindungsprogrammen in der Hotellerie
Rück, Hans R. G.
- In:
Handbuch Hospitality Management : Managementkonzepte, …
,
(pp. 513-533)
.
2009
Persistent link: https://www.econbiz.de/10003815610
Saved in:
816
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
817
Bonusprogramme : ein wirkungsvolles Kundenbindungsinstrument?
Glusac, Nikola
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 557-568)
.
2009
Persistent link: https://www.econbiz.de/10003790134
Saved in:
818
Vouchers in US vocational training programs : an overview of what we have learned
Barnow, Burt S.
- In:
Journal for labour market research
42
(
2009/10
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003837846
Saved in:
819
Analyse der Wirtschaftlichkeit von Kundenkartensystemen : theoretische Grundlagen und empirische Anwendung
Grunwald, Guido
- In:
Jahrbuch für Controlling und Rechnungswesen
(
2009
),
pp. 585-610
Persistent link: https://www.econbiz.de/10003829362
Saved in:
820
Mental accounting and small windfalls : evidence from an online grocer
Milkman, Katherine L.
;
Beshears, John
- In:
Journal of economic behavior & organization : JEBO
71
(
2009
)
2
,
pp. 384-394
Persistent link: https://www.econbiz.de/10003873417
Saved in:
First
Prev
77
78
79
80
81
82
83
84
85
86
87
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
