to create a loyalty program, which would work. Firstly, in theoretical part, there was looked round over clients loyalty …, make positive influence on costumer’s loyalty and try to pronominal shortcomings of “Signeda” loyalty program. To achieve … term the loyalty program was made, which helps induce clients loyalty and eliminates the negative sides of revealed …

equilibrium where both of the competing firms offer a loyalty program. To our knowledge, the extant literature has not … investigated in-depth whether asymmetric equilibrium can exist where only one firm chooses to offer a loyalty program and the other … equilibriums with respect to loyalty programs. Also, the existence of asymmetric equilibrium shows that a loyalty program need not …