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Search: subject:"Loyalty Program"
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Subject
All
Loyalty program
965
Kundenbindungsprogramm
956
Consumer behaviour
541
Konsumentenverhalten
539
Beziehungsmarketing
527
Relationship marketing
525
Einzelhandel
159
Retail trade
156
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
106
Theorie
103
Theory
103
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
70
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Online availability
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Undetermined
349
Free
171
CC license
8
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Article
727
Book / Working Paper
285
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1
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Article in journal
594
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594
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101
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101
Graue Literatur
59
Non-commercial literature
59
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56
Arbeitspapier
39
Working Paper
39
Thesis
36
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15
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15
research-article
10
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8
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8
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7
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7
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7
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7
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4
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3
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3
Aufsatzsammlung
2
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2
Mikroform
2
Article
1
Beispielsammlung
1
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1
Fallstudiensammlung
1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
817
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
Danaher, Peter J.
4
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Institution
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
965
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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851
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860
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851
Akzeptanz mobiler Kundenkarten : konzeptionelle Überlegungen und empirische Befunde
Mann, Andreas
;
Prein, Jan
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 241-259)
.
2008
Persistent link: https://www.econbiz.de/10003753448
Saved in:
852
Loyalty programmes : practices, avenues and challenges
Vyas, Preeta H.
(
contributor
);
Sinha, Piyush K.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003781397
Saved in:
853
Do shoppers like electronic coupons? : a panel data analysis
Song Zan Chiou Wei
;
Inman, J. Jeffrey
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10003782189
Saved in:
854
Essays in behavioral economics
Abeler, Johannes
-
2008
Persistent link: https://www.econbiz.de/10003733109
Saved in:
855
Essays in behavioral economics
Abeler, Johannes
-
2008
Persistent link: https://www.econbiz.de/10003733110
Saved in:
856
Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D.
- In:
International journal of management & enterprise …
5
(
2008
)
2
,
pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
Saved in:
857
Kundenkartenprogramme im Customer Relationship Management (CRM) : Einsatzmöglichkeiten und Erfolgsfaktoren von Kundenkarten aus Unternehmenssicht
Aßmann, Jörg
;
Werg, Jana
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634960
Saved in:
858
The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica
;
Elorz, Margarita
;
Múgica, José Miguel
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
Saved in:
859
Kundenbindung durch Kundenkarten und -clubs
Tomczak, Torsten
;
Reinecke, Sven
;
Dittrich, Sabine
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 323-345)
.
2008
Persistent link: https://www.econbiz.de/10003597724
Saved in:
860
Kundenentwicklung durch Customer Relationship Management : das Beispiel "Happy Digits"
Wießmeier, Stefan
;
Lischka, Andreas
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 757-774)
.
2008
Persistent link: https://www.econbiz.de/10003597804
Saved in:
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