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Search: subject:"Loyalty Program"
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Subject
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Loyalty program
965
Kundenbindungsprogramm
956
Consumer behaviour
541
Konsumentenverhalten
539
Beziehungsmarketing
527
Relationship marketing
525
Einzelhandel
159
Retail trade
156
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
106
Theorie
103
Theory
103
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
70
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Undetermined
349
Free
171
CC license
8
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Article
727
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285
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1
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594
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594
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101
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101
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59
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59
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56
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39
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39
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36
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15
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15
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10
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8
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8
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7
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7
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7
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7
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4
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3
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3
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2
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2
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2
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1
Beispielsammlung
1
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1
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1
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1
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English
817
German
171
Undetermined
20
French
2
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2
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1
Russian
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
Danaher, Peter J.
4
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Institution
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
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Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
965
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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861
Fallstudie Miles & More : profitable Kundenbindung in der Airline Industrie
Hauschild, Ulrich
;
Hilverkus, Sascia
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 795-809)
.
2008
Persistent link: https://www.econbiz.de/10003597812
Saved in:
862
Die Bilanzierung von Kundenbonusprogrammen nach IFRIC 13
Kümmel, Jens
;
Ständer, Ute
- In:
Praxis der internationalen Rechnungslegung : PiR ; die …
4
(
2008
)
2
,
pp. 58-63
Persistent link: https://www.econbiz.de/10003626192
Saved in:
863
Die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht : Determinanten und Erfolgswirkungen
Hoffmann, Anke
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543291
Saved in:
864
Customer loyalty programs : are they profitable?
Singh, Siddharth S.
;
Jain, Dipak
;
Krishnan, Trichy V.
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
Saved in:
865
Erfolgreiche Strategien zur Kundenbindung bei TESCO
Southworth, Neil
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 705-718)
.
2008
Persistent link: https://www.econbiz.de/10003708677
Saved in:
866
Wirkung der Payback-Karte auf die Bindung und Loyalität der Kunden von Drogerieprodukten : Ergebnisse einer empirischen Analyse
Kracht, Nadine-M.
;
Günther, Swen
;
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 719-736)
.
2008
Persistent link: https://www.econbiz.de/10003708685
Saved in:
867
Kundenbindungsmanagement im Bekleidungshandel : das Breuninger-Konzept
Ohr, Daniel
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 737-753)
.
2008
Persistent link: https://www.econbiz.de/10003708692
Saved in:
868
Stammdatenkonzept für elektronische Verkaufsförderungsaktionen im Wertschöpfungsdreieck Hersteller, Händler und Kunde
Becker, Jörg
;
Winkelmann, Axel
;
Beverungen, Daniel
; …
- In:
Wertschöpfungsnetzwerke : Konzepte für das …
,
(pp. 193-207)
.
2008
Persistent link: https://www.econbiz.de/10003709787
Saved in:
869
Store cards : is it a matter of convenience or is the facility used to sustain lavish consumption?
Erasmus, Alet C.
;
Lebani, Kethuswegape
- In:
International journal of consumer studies
32
(
2008
)
3
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003721535
Saved in:
870
The deadweight loss of coupon remedies for price overcharges
Polinsky, Alan Mitchell
;
Rubinfeld, Daniel L.
- In:
The journal of industrial economics
56
(
2008
)
2
,
pp. 402-418
Persistent link: https://www.econbiz.de/10003741354
Saved in:
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