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Search: subject:"Loyalty Program"
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Subject
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Loyalty program
1,011
Kundenbindungsprogramm
1,002
Consumer behaviour
573
Konsumentenverhalten
571
Beziehungsmarketing
557
Relationship marketing
555
Einzelhandel
166
Retail trade
163
Sales promotion
127
Verkaufsförderung
127
Kundenbindung
112
Theorie
108
Theory
108
Rabatt
103
Rebate
99
Deutschland
93
Customer satisfaction
88
Kundenzufriedenheit
87
Germany
85
Customer retention
75
Loyalty programs
66
USA
62
United States
62
Marketing management
50
Marketingmanagement
50
Preismanagement
49
Pricing strategy
49
Lebensmitteleinzelhandel
48
Online retailing
47
Online-Handel
47
Food retailing
46
Dienstleistungsqualität
43
Hotel industry
43
Hotellerie
43
Service quality
43
Kundenkarte
42
Mobile communications
40
Mobilkommunikation
40
loyalty program
37
Internet marketing
36
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Online availability
All
Undetermined
383
Free
184
CC license
12
Digitizable
1
Type of publication
All
Article
771
Book / Working Paper
289
Other
1
Type of publication (narrower categories)
All
Article in journal
626
Aufsatz in Zeitschrift
626
Aufsatz im Buch
101
Book section
101
Graue Literatur
62
Non-commercial literature
62
Hochschulschrift
56
Arbeitspapier
42
Working Paper
42
Thesis
36
Case study
15
Fallstudie
15
research-article
10
Collection of articles written by one author
8
Sammlung
8
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
Dissertation u.a. Prüfungsschriften
4
Article
3
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
Lehrbuch
1
Ratgeber
1
Textbook
1
Umfrage
1
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Language
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English
864
German
172
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
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Author
All
Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Pandey, Neeraj
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Caminal, Ramón
6
Li, Zonghuo
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Hoynes, Hilary W.
5
Huber, Frank
5
Ieva, Marco
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Park, Young-Hoon
5
Ranzinger, Alexandra
5
Sun, Yacheng
5
Venkatesan, Rajkumar
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
45
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Journal of marketing
9
Marketing science
9
The service industries journal
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
International Journal of Research in Business and Social Science : IJRBS
5
International journal of retail and distribution management
5
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Marketing intelligence & planning
5
NBER Working Paper
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
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Source
All
ECONIS (ZBW)
1,011
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
3
Showing
81
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of
1,061
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81
Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
82
The impact of tangible and intangible rewards on online
loyalty
program
, brand engagement, and attitudinal loyalty
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
Saved in:
83
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
84
Quantifying the effect of status in a multi-tier
loyalty
program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
85
Temporal orientation and customer loyalty programs
Hendler, Flavia
;
LaTour, Kathryn A.
;
Cotte, June
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Saved in:
86
Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Ebrahimi, Abolghasem
;
Askarifar, Kazem
;
Nikbakht, Amin
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 808-825
Persistent link: https://www.econbiz.de/10015061269
Saved in:
87
Hedonic adaptation to preferential treatment : the moderating effect of the structural characteristics of loyalty programs
Fu, Xiaorong
;
Ren, Xiangming
- In:
Nankai business review international
15
(
2024
)
3
,
pp. 390-416
Persistent link: https://www.econbiz.de/10015065347
Saved in:
88
Who are the right customers for mobile and paper coupons?
Galib, Mohammad
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 50-82
Persistent link: https://www.econbiz.de/10015065491
Saved in:
89
Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
90
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
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