EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Loyalty Program"
Narrow search

Narrow search

Year of publication
Subject
All
Loyalty program 964 Kundenbindungsprogramm 955 Consumer behaviour 540 Konsumentenverhalten 538 Beziehungsmarketing 527 Relationship marketing 525 Einzelhandel 159 Retail trade 156 Sales promotion 115 Verkaufsförderung 115 Kundenbindung 106 Theorie 102 Theory 102 Rabatt 98 Rebate 94 Deutschland 92 Germany 84 Customer satisfaction 82 Kundenzufriedenheit 81 Customer retention 70 Loyalty programs 64 USA 62 United States 62 Marketing management 49 Marketingmanagement 49 Preismanagement 48 Pricing strategy 48 Lebensmitteleinzelhandel 47 Food retailing 45 Online retailing 43 Online-Handel 43 Hotel industry 41 Hotellerie 41 Kundenkarte 41 Dienstleistungsqualität 39 Service quality 39 Mobile communications 37 Mobilkommunikation 37 Experiment 35 Internet marketing 34
more ... less ...
Online availability
All
Undetermined 348 Free 171 CC license 8
Type of publication
All
Article 726 Book / Working Paper 285 Other 1
Type of publication (narrower categories)
All
Article in journal 593 Aufsatz in Zeitschrift 593 Aufsatz im Buch 101 Book section 101 Graue Literatur 59 Non-commercial literature 59 Hochschulschrift 56 Arbeitspapier 39 Working Paper 39 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Article 1 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
more ... less ...
Language
All
English 816 German 171 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
more ... less ...
Author
All
Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Caminal, Ramón 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Pandey, Neeraj 5 Park, Young-Hoon 5 Sun, Yacheng 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4 Chan, Haksin 4 Ching, Andrew 4 Danaher, Peter J. 4
more ... less ...
Institution
All
National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska Institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
more ... less ...
Published in...
All
Journal of retailing and consumer services 44 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Marketing science 9 The service industries journal 9 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of marketing 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 International journal of contemporary hospitality management 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 NBER Working Paper 5 Psychology & marketing 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5 Theoretical economics letters 5 Working paper / National Bureau of Economic Research, Inc. 5 Asia Pacific journal of marketing and logistics 4 Journal of consumer behaviour : an international research review 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4
more ... less ...
Source
All
ECONIS (ZBW) 964 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 1
Showing 81 - 90 of 1,012
Cover Image
Effectiveness of loyalty programs
Bombaij, Nick J. F. - 2021
Persistent link: https://www.econbiz.de/10012507326
Saved in:
Cover Image
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina; Bendle, Neil T.; Bagga, Charan K.; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
Cover Image
Mögliche Wohlfahrtswirkungen eines Einsatzes von Algorithmen
Haucap, Justus - 2021
Der vorliegende Beitrag beleuchtet mögliche Wohlfahrtswirkungen eines Einsatzes von Algorithmen. Oftmals können diese Produkte verbessern und die Effizienz von Prozessen erhöhen können in einigen Bereichen wie der Medizin, der Landwirtschaft, der Logistik, etc. erhebliche gesellschaftliche...
Persistent link: https://www.econbiz.de/10012487047
Saved in:
Cover Image
Consumption response to Seoul's COVID-19 shopping coupons: evidence from consumer data
Woo, Seokjin; Aum, Sangmin; Kim, Dohyung; Moon, Heyjin; … - 2021
This study measures the extent to which Seoul's COVID-19 shopping coupon program affects individuals' consumption. Unlike other COVID-19-related transfer programs, the Seoul Metropolitan government provides consumption coupons depending on income. We quantify the causal effect of Seoul's program...
Persistent link: https://www.econbiz.de/10012607254
Saved in:
Cover Image
The Effect of Stock Ownership on Individual Spending and Loyalty
Medina, Paolina C.; Mittal, Vrinda; Pagel, Michaela - National Bureau of Economic Research - 2021
In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We use data from a new FinTech company called Bumped that opens brokerage accounts for its users and rewards them with stocks when they shop at previously elected stores. For...
Persistent link: https://www.econbiz.de/10012482694
Saved in:
Cover Image
The cross-buying effect in a multi-vendor loyalty program in Korea
Lee, Seung Min; Kim, Sang Yong; Yoo, Shijin; Song, Tae Ho - In: Asian business & management 20 (2021) 3, pp. 339-369
Persistent link: https://www.econbiz.de/10012586918
Saved in:
Cover Image
An emerging theory of loyalty program dynamics
Kim, Jisu J.; Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
Cover Image
Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik; Bergem, Ola; Nervik, Bjørn; Schiøll … - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
Saved in:
Cover Image
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.; Zeng, Kevin J.; Chan, Haksin; Yu, Irina Y. - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
Cover Image
Assessing loyalty program service quality of departmental stores in India
Soni, Pavleen; Bhardwaj, Renu - In: International journal of business and globalisation : IJBG 27 (2021) 4, pp. 536-552
Persistent link: https://www.econbiz.de/10012505897
Saved in:
  • First
  • Prev
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...