Search Results - subject:"Loyalty card data"

An Exploratory Study of Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK

Yamoah, Fred A. - In: International Review of Management and Marketing 4 (2014) 1, pp. 13-23

The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research and the future of the fairtrade industry. To provide a more...

Persistent link: https://www.econbiz.de/10010734741

Using Supermarket Loyalty Card Data to Inform Better Promotional Strategies

Felgate, Melanie; Fearne, Andrew - International European Forum on Innovation and System … - 2012

This paper reports the use of loyalty card data from one of the biggest retailers in the world – Tesco - to analyse the … in Tesco; using both scanner data and loyalty card data. The results show that using loyalty card data, which enables us …

Persistent link: https://www.econbiz.de/10011069700