To understand how to strengthen employee's loyalty programme (LP) behaviour, this research examined the connection … employee's loyalty programme involvement mediated the above influence process. Theoretical and practical implications are also … between Chinese hotel employee's intrinsic motivation (IM), extrinsic motivation (EM), their intention to apply loyalty …

industry. The aim of this paper is to identify which aspects of a loyalty programme in the hospitality industry are perceived … general managers and executives working in the club lounges of five-star hotels in Suzhou as well as loyalty programme …

industry. The aim of this paper is to identify which aspects of a loyalty programme in the hospitality industry are perceived … general managers and executives working in the club lounges of five-star hotels in Suzhou as well as loyalty programme …

, hoteliers began to design their own loyalty programmes. The idea of a loyalty programme is to strike a balance between what …, namely: loyalty programme, loyalty cards, guest database, and value for guest. The structure of the paper follows this … into hotel loyalty programme. Various kinds of loyalty programmes are analysed with emphasis placed on loyalty programmes …