Search Results - subject:"Loyalty programmes"

Loyalty program benefits and their effect on relationship quality and loyalty to the retailer

Corbishley, Karen M.; Meintjes, Corné; Mason, Roger B. - 2023

Persistent link: https://www.econbiz.de/10014285172

Do customer loyalty programs enhance customers buying behaviour in supermarkets in Kenya?

Lawrence, Lucy Ongaya; Muathe, Stephen - 2022

Persistent link: https://www.econbiz.de/10013355067

Exploring factors that determine effective fuel loyalty programmes in South Africa, an emerging economy

Wait, Marius; Lekhuleni, Nonsikelelo - In: Cogent Business & Management 7 (2020) 1, pp. 1-15

Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies … and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The … purpose of this study was to determine the factors that contribute to effective loyalty programmes at fuel retailers in an …

Persistent link: https://www.econbiz.de/10012657189

Exploring factors that determine effective fuelloyalty programmes in South Africa, an emerging economy

Wait, Marius; Lekhuleni, Nonsikelelo - In: Cogent business & management 7 (2020) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012626599

Reflection of Loyalty Programmes with the Use of Bonuses in Accounting

Sakharov Pavlo O. - In: Business Inform (2013) 10, pp. 316-321

The article studies loyalty programmes that are used at modern trading enterprises and discovers main barriers on the … way of development of methodical approaches of bonus accounting provided to the clients of loyalty programmes. It analyses … theoretical and methodical aspects of bonus accounting in international practice and methods of reflection of loyalty programmes …

Persistent link: https://www.econbiz.de/10010855308

Factors Driving Customer

Mahomed, Imraan - 2011

The South African food retail sector is extremely competitive, where highcustomer churn and pressures on margins are common and are often linked.Structured marketing efforts such as a customer loyalty programme can play akey role in increasing customer retention of profitable customers...

Persistent link: https://www.econbiz.de/10009447572

Loyalty programmes as a direct sales platform.

Casado, José Manuel Ponzoa; Lara, Pedro Reinares - In: Cuadernos de Gestión 10 (2010) 03, pp. 197-213

There are increasingly more loyalty programmes that offer cardholders the opportunity of buying additional programme …

Persistent link: https://www.econbiz.de/10009001647

Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos

Reinares Lara, Pedro; Casado, Ponzoa; Manuel, José - In: Cuadernos de Gestión (2010)

[ES] Cada vez son más numerosos los programas de fidelización que ofrecen al titular la posibilidad de comprar puntos o conseguir premios, viajes o billetes aéreos pagando una parte de los mismos con dinero. Dicha característica, unida a la propia estructura y dinámica de los programas de...

Persistent link: https://www.econbiz.de/10011277767

Loyalty/reward programmes : are they the most influential strategic solution for client retention?

Krajnc, J. - 2007

The biggest challenge facing organizations in service industry today is that ofcustomer retention. Loyalty/reward programmes have been promoted as theultimate strategic solution towards customer retention by some industry experts,while the others question its influential potential as a customer...

Persistent link: https://www.econbiz.de/10009457799