Search Results - subject:"Loyalty programs"

Modeling reward expiry for loyalty programs in a competitive market

Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed - In: International journal of production economics 193 (2017), pp. 352-364

Persistent link: https://www.econbiz.de/10011758455

Developing an effective loyalty program using goal-gradient behavior in tourism industry

Song, Tae Ho; Kim, Sang Yong; Ko, Woo Li - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 70-81

Persistent link: https://www.econbiz.de/10011669954

Towards digital loyalty programs : insights from customer medium preference segmentation

Ieva, Marco; Ziliani, Cristina - In: International journal of retail & distribution management 45 (2017) 2, pp. 195-210

Persistent link: https://www.econbiz.de/10011620418

The role of gamification in enhancing intrinsic motivation to use a loyalty program

Kim, Kyongseok; Ahn, Sun Joo - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 41-51

Persistent link: https://www.econbiz.de/10011777306

Understanding Active Loyalty in Hotel Reward Programs through Customers’ Switching Costs and Perceived Program Value

Xie, Karen; Xiong, Lina; Chen, Chih-Chien; Hu, Clark - 2011

The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture customer relationships as well as reap return business. The reality is that major hotels have been aggressively spending more but achieve less in defending existing customers. We address this void by...

Persistent link: https://www.econbiz.de/10009467979

Paying for Status? - The effect of frequent flier program member status on air fare choice

McCaughey, Nathalie C.; Behrens, Christiaan - Department of Econometrics and Business Statistics, … - 2011

Frequent flier programs (FFPs) are said to affect airline customer behaviour such that revenue of sponsoring airlines increases. To this end prior research relies on assumptions of competition, lock-in effects and variations in scale and scope of FFPs. Whether a FFP by itself induces a price...

Persistent link: https://www.econbiz.de/10009144412

The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail

Ziehe, Nikola; Stoll, Raina - Duesseldorf University of Applied Sciences - 2011

This empirical study will show how bonus programs, particularly loyalty programs and loyalty cards, have an impact on … effect of loyalty programs and loyalty cards on the purchasing behavior and customer loyalty will be found in the food retail … professional environment with customer loyalty programs. In this case was of interest to which customer loyalty measures are …

Persistent link: https://www.econbiz.de/10008861993

Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs

S., Sreejesh; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management Research Review 39 (2016) 8, pp. 879-898

Purpose This study aims to investigate how the influences of store loyalty programs on store loyalty and store …. Findings The results indicate that the impacts of store loyalty programs on store loyalty and store relations are mediated both … demonstrating that the combined cognitive satisfaction of consumers with store loyalty programs and affective store love mediate the …

Persistent link: https://www.econbiz.de/10014952607

The impact of communication channels on communication style and information quality for hotel loyalty programs

Berezan, Orie; Yoo, Michelle; Christodoulidou, Natasa - In: Journal of Hospitality and Tourism Technology 7 (2016) 1, pp. 100-116

those that use the internet. Replicating this study in other areas where customers seek information outside of loyalty … programs would provide valuable insight into the impact of communication channels on communication style and perceived quality …

Persistent link: https://www.econbiz.de/10014874220

Framing as status or benefits? : Consumers’ reactions to hierarchical loyalty program communication

Palmeira, Mauricio; Pontes, Nicolas; Thomas, Dominic; … - In: European Journal of Marketing 50 (2016) 3/4, pp. 488-508

Purpose A fundamental aspect of hierarchical loyalty programs is that some consumers get rewards that others do not …

Persistent link: https://www.econbiz.de/10014723576