Search Results - subject:"Luxury consumer"

Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

Royo-Vela, Marcelo; Pérez Sánchez, Mónica - In: European Research on Management and Business Economics … 28 (2022) 3, pp. 1-10

This research was carried out from the perspective of downward price-based brand extensions with the aim to discover its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and luxury brand loyalty. The conceptual framework is based...

Persistent link: https://www.econbiz.de/10014525612

Downward price-based luxury brand line extension : effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

Royo-Vela, Marcelo; Pérez Sánchez, Mónica - In: European research on management and business economics 28 (2022) 3, pp. 1-10

Persistent link: https://www.econbiz.de/10013407380

Digitization of luxury fashion by building an omnichannel dream

Karadag, Gizem Merve; Erdogmus, Irem Eren - In: Managing customer experiences in an omnichannel world : …, (pp. 233-256). 2021

Persistent link: https://www.econbiz.de/10012492598

Applying machine learning to market analysis : knowing your luxury consumer

Chi-Hsien, Kuo; Nagasawa, Shin'ya - In: Journal of management analytics 6 (2019) 4, pp. 404-419

Persistent link: https://www.econbiz.de/10012171596

HOW FAR WOULD YOU GO FOR LUXURY? AN EXPLORATORY STUDY AMONG ROMANIAN FEMALE STUDENTS THAT CONSUME LUXURY

RALUCA, CIORNEA; DOREL, POP MARIUS; FLORIN, BACILA MIHAI; … - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1127-1133

outlining of the general profile of Romanian luxury consumer by identifying aspects related to consumer behavior, and secondly …

Persistent link: https://www.econbiz.de/10011150733

Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers

Ciornea, Raluca; Pop, Marius Dorel; Bacila, Mihai Florin - In: International Journal of Economic Practices and Theories 2 (2012) 3, pp. 143-152

questions are still controversial: “who is the luxury consumer?”and “how he/she consumes? “. Conducting a study among young …

Persistent link: https://www.econbiz.de/10010592528