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~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject:"Luxury goods"
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Brand management ; Vol. 4
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USB Cologne (EcoSocSci)
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Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
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2
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
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3
Country-of-origin effects and consumer attitudes towards luxury brands : evidence from Switzerland and Singapore
Glamheden, Anna Helena
-
2006
Persistent link: https://www.econbiz.de/10004874532
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4
Faszinationskraft von Luxusmarken : eine empirische Untersuchung der Determinanten der Begehrlichkeit im Hinblick auf Luxusmarken und der resultierenden Wirkung auf die Kaufabsicht
Reich, Charlotte
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004857738
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5
Der Wert von Luxusmarken : Determinanten des konsumentenorientierten Markenwerts und Implikationen für das Luxusmarkenmanagement
Valtin, Alexandra
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004907127
Saved in:
6
Marketing für Luxusprodukte
Kisabaka, Linda
-
2001
Persistent link: https://www.econbiz.de/10004613310
Saved in:
7
Becoming an institutional brand : a long-term strategy for
luxury
goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10004317996
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