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Theorie
127
Theory
127
Product differentiation
108
Produktdifferenzierung
108
Lieferantenmanagement
53
Supplier relationship management
53
Estimation
27
Schätzung
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24
Oligopoly
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Anderson, Simon P.
8
Stahl, Konrad
8
Thisse, Jacques-François
7
Verboven, Frank
6
Dubois, Pierre
5
Motta, Massimo
5
Peitz, Martin
5
Eliaz, Kfir
4
Helpman, Elhanan
4
Spiegler, Ran
4
Baldwin, Richard E.
3
Bernard, Andrew B.
3
Bettas, Nikolaos
3
Cabral, Luís M. B.
3
Caminal, Ramón
3
Cornière, Alexandre de
3
Corsetti, Giancarlo
3
Degryse, Hans
3
Elsas, Ralf
3
Görg, Holger
3
Inderst, Roman
3
Jeon, Doh-Shin
3
Krahnen, Jan Pieter
3
Kühn, Kai-Uwe
3
Lutz, Stefan
3
Lutz, Stefan Heinz Hermann
3
Mayer, Thierry
3
Melitz, Marc J.
3
Moraga-González, José Luis
3
Redding, Stephen
3
Schmitz, Patrick W.
3
Taylor, Greg
3
Ushchev, Philip
3
Vasconcelos, Helder
3
Zenou, Yves
3
Bonatti, Alessandro
2
Bonnet, Céline
2
Boone, Jan
2
Brito, Duarte
2
Cagé, Julia
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Discussion paper / Centre for Economic Policy Research
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,675
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
716
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
538
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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ECONIS (ZBW)
215
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1
Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Ruzic, Dimitrije
-
2017
Persistent link: https://www.econbiz.de/10011820219
Saved in:
2
A large-scale field experiment to evaluate the effectiveness of paid search advertising
Coviello, Lorenzo
;
Genîzî, Ûrî
;
Götte, Lorenz
-
2017
Persistent link: https://www.econbiz.de/10011741631
Saved in:
3
Multilevel
marketing
: pyramid-shaped schemes or exploitative scams?
Antler, Yair
-
2018
Persistent link: https://www.econbiz.de/10011947691
Saved in:
4
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
5
Second-degree price discrimination by a two-sided monopoly platform
Jeon, Doh-Shin
;
Kim, Byung-Cheol
;
Menicucci, Domenico
-
2016
Persistent link: https://www.econbiz.de/10011551071
Saved in:
6
Incentive compatible advertising on a social network
Eliaz, Kfir
;
Spiegler, Ran
-
2016
Persistent link: https://www.econbiz.de/10011494237
Saved in:
7
Inefficient globalization of finance : evidence from
marketing
-oriented overseas expansions of low-skilled mutual fund families
Cheng, Si
;
Massa, Massimo
;
Zhang, Hong
-
2017
Persistent link: https://www.econbiz.de/10011670916
Saved in:
8
Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei
;
Jullien, Bruno
-
2013
Persistent link: https://www.econbiz.de/10009745617
Saved in:
9
Market-based lobbying : evidence from advertising spending in Italy
Della Vigna, Stefano
;
Durante, Ruben
;
Knight, Brian G.
; …
-
2014
Persistent link: https://www.econbiz.de/10010341239
Saved in:
10
Mobile-izing savings with automatic contributions : experimental evidence on present bias and default effects in Afghanistan
Blumenstock, Joshua
;
Callen, Michael
;
Ghani, Tarek
-
2016
Persistent link: https://www.econbiz.de/10011524382
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