//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
Market research
28
Marktforschung
28
Bibliometrics
18
Bibliometrie
18
Brand
16
Internet marketing
16
Online-Marketing
16
Markenartikel
15
Advertising
13
Großbritannien
13
United Kingdom
13
Werbung
13
Marketing theory
12
Marketingtheorie
12
Social Web
12
Social web
12
USA
12
United States
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Dienstleistungsqualität
9
KMU
9
Kundenzufriedenheit
9
SME
9
Service quality
9
Social media
9
Erfolgsfaktor
8
Literature review
8
more ...
less ...
Online availability
All
Undetermined
77
Type of publication
All
Article
212
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
214
Aufsatz in Zeitschrift
214
Case study
8
Fallstudie
8
Collection of articles of several authors
1
Conference proceedings
1
Interview
1
Konferenzschrift
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
214
Author
All
Bang, Nguyen
7
Dwivedi, Yogesh Kumar
6
Melewar, T. C.
6
Agnihotri, Raj
3
Brennan, Ross
3
Brown, Stephen
3
Gilmore, Audrey
3
Madichie, Nnamdi O.
3
Sarkar, Abhigyan
3
Simkin, Lyndon
3
Vos, Lynn
3
Boddy, Clive
2
Chadwick, Simon
2
Corkindale, David
2
Datta, Biplab
2
Egan, John
2
Ferdous, Ahmed Shahriar
2
Gaur, Sanjaya Singh
2
Gilani, Hasan
2
Gray, David
2
Gurău, Călin
2
Hughes, Tim
2
Kadembo, Ernest M.
2
Kapoor, Kawaljeet Kaur
2
Kitchen, Philip J.
2
Lane, Nikala
2
McDowell, Raymond
2
Osaki, Takanori
2
Piercy, Nigel
2
Ponnam, Abhilash
2
Rahman, Mizan
2
Rana, Nripendra P.
2
Samad, Nayyer
2
Samli, A. Coskun
2
Shareef, Mahmud Akhter
2
Shobeiri, Saeed
2
Singh, Ramendra
2
Sinha, Jay I.
2
Skinner, Heather
2
Smith, Terry
2
more ...
less ...
Institution
All
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
Published in...
All
The marketing review
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,674
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
715
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
538
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
more ...
less ...
Source
All
ECONIS (ZBW)
214
Showing
1
-
10
of
214
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
2
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
3
Conceptualising a formative model for online review helpfulness : proposal
Kashyap, Rachita
;
Ponnam, Abhilash
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012155725
Saved in:
4
Affiliate
marketing
: an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
5
Trends in sports analytics for event management : a content analysis
Sen, Subhasis
;
Rajagopal, K.
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012299456
Saved in:
6
Recapitulation of brand anthropomorphism : an innovating
marketing
strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
7
One gets what one orders : utilisation of digital
marketing
tools
Taiminen, Heini
- In:
The marketing review
16
(
2016
)
4
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011894558
Saved in:
8
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
9
Marketing
, communication and democracy : towards a dialogue between the disciplines of
marketing
and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
10
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->