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Consumer behaviour
61
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
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28
Marktforschung
28
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18
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16
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Bang, Nguyen
7
Dwivedi, Yogesh Kumar
6
Melewar, T. C.
6
Agnihotri, Raj
3
Brennan, Ross
3
Brown, Stephen
3
Gilmore, Audrey
3
Madichie, Nnamdi O.
3
Sarkar, Abhigyan
3
Simkin, Lyndon
3
Vos, Lynn
3
Boddy, Clive
2
Chadwick, Simon
2
Corkindale, David
2
Datta, Biplab
2
Egan, John
2
Ferdous, Ahmed Shahriar
2
Gaur, Sanjaya Singh
2
Gilani, Hasan
2
Gray, David
2
Gurău, Călin
2
Hughes, Tim
2
Kadembo, Ernest M.
2
Kapoor, Kawaljeet Kaur
2
Kitchen, Philip J.
2
Lane, Nikala
2
McDowell, Raymond
2
Osaki, Takanori
2
Piercy, Nigel
2
Ponnam, Abhilash
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Rahman, Mizan
2
Rana, Nripendra P.
2
Samad, Nayyer
2
Samli, A. Coskun
2
Shareef, Mahmud Akhter
2
Shobeiri, Saeed
2
Singh, Ramendra
2
Sinha, Jay I.
2
Skinner, Heather
2
Smith, Terry
2
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
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The marketing review
Journal of business research : JBR
2,340
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,568
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
515
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
Psychology & marketing
430
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of marketing communications
357
Journal of advertising research
344
Journal of retailing
324
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Springer eBook Collection / Business and Economics
311
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Management Science
274
Journal of global marketing
273
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ECONIS (ZBW)
214
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1
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
2
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
3
Conceptualising a formative model for online review helpfulness : proposal
Kashyap, Rachita
;
Ponnam, Abhilash
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012155725
Saved in:
4
Affiliate
marketing
: an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
5
Trends in sports analytics for event management : a content analysis
Sen, Subhasis
;
Rajagopal, K.
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012299456
Saved in:
6
Recapitulation of brand anthropomorphism : an innovating
marketing
strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
7
One gets what one orders : utilisation of digital
marketing
tools
Taiminen, Heini
- In:
The marketing review
16
(
2016
)
4
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011894558
Saved in:
8
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
9
Marketing
, communication and democracy : towards a dialogue between the disciplines of
marketing
and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
10
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
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