//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internationales Marketing"
~person:"Douglas, Susan P."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
International marketing
25
Marketing management
10
Marketingmanagement
10
Globalisierung
6
Globalization
6
Marktforschung
6
Market research
5
Theorie
4
Theory
4
Welt
4
World
4
Brand management
3
Consumer behaviour
3
Forschung
3
Konsumentenverhalten
3
Markenführung
3
Market entry
3
Markteintritt
3
USA
3
United States
3
Competitive strategy
2
Emerging economies
2
Evolutionary economics
2
Evolutionsökonomik
2
Exportmarketing
2
Industrie
2
Internationale Marktforschung
2
Manufacturing industries
2
National culture
2
Nationalkultur
2
Netherlands
2
Niederlande
2
Schwellenländer
2
Wettbewerbsstrategie
2
Advertising effects
1
Aussenwirtschaftsbetrieb
1
BRICS countries
1
BRICS-Staaten
1
Brand
1
more ...
less ...
Type of publication
All
Article
22
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz im Buch
13
Book section
13
Article in journal
8
Aufsatz in Zeitschrift
8
Reprint
4
Lehrbuch
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
27
Author
All
Douglas, Susan P.
Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Usunier, Jean-Claude
19
Craig, C. S.
18
Griffith, David A.
18
Jain, Subhash C.
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Steenkamp, Jan-Benedict E. M.
17
Zou, Shaoming
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
more ...
less ...
Published in...
All
International marketing ; Vol. 1
3
Journal of international marketing
3
Journal of business research : JBR
2
Best practices in international marketing
1
Effects of globalization on the firm
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
Japan and the world economy : international journal of theory and policy
1
McGraw-Hill series in marketing
1
Prentice-Hall international Editions
1
Prentice-Hall international Series in management
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Sage handbook of advertising
1
The past, present and future of international business & management
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Convergence and divergence : developing a semiglobal
marketing
strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
2
Global
marketing
strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
3
Reassessing global
marketing
strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
4
Guidelines for developing international
marketing
strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
5
Assessing cross-cultural
marketing
theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
6
Assessing cross-cultural
marketing
theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
Saved in:
7
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
8
On improving the conceptual foundations of international
marketing
research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
9
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
10
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->