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~subject:"Internationales Marketing"
~subject:"Consumer behaviour"
~person:"Walsh, Gianfranco"
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Internationales Marketing
Consumer behaviour
Konsumentenverhalten
33
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
18
Germany
18
Marketing
16
Social Web
9
Social web
9
Brand management
8
Corporate reputation
8
Customer satisfaction
8
Customer service
8
Firmenimage
8
Kundenservice
8
Kundenzufriedenheit
8
Markenführung
8
Market research
8
Marktforschung
8
Electronic Commerce
7
Marketing management
7
Marketingmanagement
7
USA
7
United States
7
Viral marketing
7
Virales Marketing
7
Dienstleistungsqualität
6
E-commerce
6
Marketing theory
6
Marketingtheorie
6
Online-Marketing
6
Service quality
6
Dienstleistungssektor
5
Internet marketing
5
Service industry
5
Beschwerdemanagement
4
Brand
4
Brand image
4
Cluster analysis
4
Clusteranalyse
4
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Online availability
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Undetermined
13
Type of publication
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Article
32
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
32
Aufsatz in Zeitschrift
32
Hochschulschrift
1
Thesis
1
Language
All
English
20
German
13
Author
All
Walsh, Gianfranco
Han, Heesup
70
Mattila, Anna S.
50
Swoboda, Bernhard
49
Loureiro, Sandra Maria Correia
47
Wiedmann, Klaus-Peter
47
Herrmann, Andreas
46
Huber, Frank
46
Phau, Ian
42
Bauer, Hans H.
41
Czinkota, Michael R.
41
Verhoef, Peter C.
41
Kumar, V.
39
Gierl, Heribert
38
Bang, Nguyen
37
Hollebeek, Linda D.
37
Homburg, Christian
37
Kotabe, Masaaki
37
Schramm-Klein, Hanna
37
Vrontis, Demetris
37
Grewal, Dhruv
36
Ko, Eunju
35
Melewar, T. C.
34
Pelsmacker, Patrick de
34
Sheth, Jagdish N.
34
Usman, Osly
34
Dwivedi, Yogesh Kumar
33
Meffert, Heribert
33
Rajagopal
33
Bagozzi, Richard P.
32
Diamantopoulos, Adamantios
32
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Sander, Matthias
29
Douglas, Susan P.
28
Romaniuk, Jenni
28
Laroche, Michel
27
Sarkar, Abhigyan
27
Steenkamp, Jan-Benedict E. M.
27
Balaji, M. S.
26
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Published in...
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Marketing : ZFP ; journal of research and management
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
4
European management journal
2
Journal of service research : JSR
2
Academy of Management journal : AMJ
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
33
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1
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
2
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
3
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
4
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
5
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
6
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
7
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
8
Reiseverkaufsfernsehen als neuer Distributionskanal im Tourismus : Analyse des Zuschauerverhaltens und Marketingimplikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Adam, David L.
; …
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10002043744
Saved in:
9
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
Saved in:
10
Customer-Specific
marketing
on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
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