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~subject:"Internationales Marketing"
~subject:"Relationship marketing"
~person:"Van den Poel, Dirk"
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Internationales Marketing
Relationship marketing
Beziehungsmarketing
32
Forecasting model
9
Prognoseverfahren
9
Consumer behaviour
8
Konsumentenverhalten
8
Data Mining
7
Data mining
7
Computer-assisted marketing
6
Customer acquisition
6
IT-gestütztes Marketing
6
Kundengewinnung
6
Direct marketing
5
Direktmarketing
5
Internet marketing
5
Management information system
5
Management-Informationssystem
5
Online-Marketing
5
Theorie
5
Theory
5
Call centre
4
Callcenter
4
Classification
4
Customer analysis
4
Financial services
4
Finanzdienstleistung
4
Klassifikation
4
Kundenanalyse
4
Market segmentation
4
Marktsegmentierung
4
Social Web
4
Social web
4
Advertising effects
3
B-to-B-Marketing
3
Business-to-business marketing
3
Customer value
3
Decision tree
3
E-Mail
3
E-mail
3
Entscheidungsbaum
3
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1
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Book / Working Paper
27
Article
5
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Arbeitspapier
27
Working Paper
27
Graue Literatur
25
Non-commercial literature
25
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5
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5
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English
32
Author
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Van den Poel, Dirk
Bruhn, Manfred
116
Homburg, Christian
114
Kumar, V.
87
Verhoef, Peter C.
57
Huber, Frank
55
Han, Heesup
53
Herrmann, Andreas
49
Krafft, Manfred
47
Bauer, Hans H.
46
Piller, Frank T.
46
Hollebeek, Linda D.
45
Stauss, Bernd
45
Meffert, Heribert
44
Swoboda, Bernhard
44
Sheth, Jagdish N.
41
Palmatier, Robert W.
40
Czinkota, Michael R.
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Kotabe, Masaaki
37
Belz, Christian
35
Stock-Homburg, Ruth
35
Svensson, Göran
35
Ahlert, Dieter
33
Hippner, Hajo
33
Smith, Alan D.
33
Vrontis, Demetris
33
Wiedmann, Klaus-Peter
33
Ronkainen, Ilkka A.
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Töpfer, Armin
31
Grewal, Dhruv
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Walsh, Gianfranco
30
Evanschitzky, Heiner
29
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
European journal of operational research : EJOR
2
Decision support systems : DSS ; the international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing
1
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ECONIS (ZBW)
32
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1
The role of marketer-generated content in customer engagement
marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
3
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
4
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
5
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
6
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
7
Improved
marketing
decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
8
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
9
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
10
Joint optimization of customer segmentation and
marketing
policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
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